Uber Hits a Bump in the Road: Ethical Challenges and Risks Faced by the Company

Presentations on
‘Uber Hits a Bump
in the Road’

Introduction
 Uber Technologies Incorporation is an American multinational
transportation network company
 It offers services like bicycle-sharing system, peer-to-peer
ridesharing, food delivery, and ride service hailing
 The presentation will discuss the ethical challenges faced by the
company
 It will also identify the risks faced by Uber and different ways to
overcome the risks

Ethical challenges faced by Uber by using
app-based peer-to-sharing technology
 The app has forced the drivers to execute their work by utilizing their
resources
 The app-based technology has resulted in poor relations with its
stakeholders
 The drivers are enforced to work during night time, during holidays,
and even on the weekends (Gonzalez-Padron, 2017)
 Uber has faced lawsuits as the independent contractors have filed
lawsuits against the company

Continued...
 Uber faces ethical challenges related to legal and regulatory needs
 The expansion of a sharing economy leads to the occurrence of legal
issues
 The most significant legal issues facing Uber is based on consumers
privacy
 The company is facing criticism of not complying with the safety
standards for its customers (Ferrell, Ferrell and Huggins, 2017)