Marketing Strategies and Customer-Driven Approach for Pret A Manger

Pret A Manger
individual report

Table of Contents
Introduction..........................................................................................................................................3
Main Body............................................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION....................................................................................................................................7
References............................................................................................................................................8

Introduction
The process of marketing is a very complex act that involves number of persons. The
process of marketing ensures to retain the existing customers and attract the potential customers
towards the organisation. The marketing process aims to increase the sell of goods and services to
the customers of the company. The marketing provides a way to increase the profits for the
company. The process of marketing involves various steps in it. These steps are the investigation,
selling, promoting and dispersing the services and goods of the company(Ferrell, et.al, 2021). There
must be a good knowledge of marketing in order to increase the sell of the products that are
produced by the company. Moreover, the main aspect of increased production is marketing.
Therefore, the marketing manager of the company must have good marking as well as the
communication skills in order to increase the sell of the company. Further more, the marketing
techniques used by the manager plays an important role in increasing the profits of an organisation.
This also involves better understanding and knowledge of the competitor company. There fore,
these marketing process are very huge and complex process that needs special attention by the
organisation. This report would explain about the company Pret A Manger. This is an international
sandwich brand all over the globe. This report would cover the strategies that are used in marketing
mix by the Pret A Manger. Further more, a marketing plan would be framed under this report for
the company.
Main Body
Objectives-
·To increase the sales of the company in next 12 months by 18%.
·To enhance the customer base in next 18 months by 20%.
·To increase the profits of the company by 15% in next 12 months (Katsikeas, et.al, 2019).
TASK
Develop a marketing strategy.
The Anosff matrix is also known as the product expansion grid method. The marketing
strategy is the strategy that provides for the steps that is to be followed at the time of marketing by
the company. The marketing strategy provides for the stake holders to make a strategy for the
company that involves the expansion of the business. Moreover, with respect to the Pret Manger the
strategy as per the Anosff matrix are as follows-
Market penetration: The process of market penetration is used in the company along with the
strategy. Moreover, it is the part of strategy under which there is very less risk involved as well as