Marketing Strategy of Pret Company

This presentation discusses the marketing strategy of Pret Company, a sandwich store that provides ready-to-eat foods. It covers topics such as STP analysis, marketing mix, brand and customer analysis, and recommendations for improvement.

PERT COMPANY

 Introduction
 STP
 Marketing mix
 Recommendations
 Conclusion
 References
Table of Content

 Marketing is a process under which products & services are
exchange with customers in order to meet with their needs and
requirements (Akutsu, 2018). Here, several strategies are prepared by
managers to enhance the customer base of organization. For current
PPT chosen company is PRET company that is a sandwich store
provide ready to eat foods in different countries. It was founded in
the year of 1983 and has headquarters in England, UK. It owns 450
stores in 9 different countries at global level. The present PPT
discussed about marketing strategy of company along with
appropriate tools such as marketing mix mad STP. In addition, it
renders an overall prospective about marketing strategies of
organization that are being used managers in order to gain higher
competitive advantage .
INTRODUCTION

Strengths Weaknesses
It is renowned for hand made
sandwich that are prepare with natural
ingredients (Duque, 2016).
•Customers of organization are highly
satisfied thus it is able to take the
benefit of word of mouth publicity.
•It is analyzed that sandwich of
company is highly expensive that can
not be afford all people. It restricts the
target segment of organization.
•Here, it has outlets at only some
affluent locations and not also consist
sufficient space for customers to seat.
Opportunities Threats
There are several opportunities are
available for entity to expand business
at different location.
There are ample of rival firms such as
star bucks, Costa present at market
place that give extensive competition
to organization.
SWOT Analysis

 Brand Analysis: It is analyzed that organization is majorly depends
on word of mouth publicity by providing quality products to
existing customers. They also promote product with the help of their
own website (Garg, Singh and De, 2016). There are several
competitors such as starbucks, costa present at market place but due
to quality products it is able to maintain longer term sustainability.
 Customer Analysis: Here, company is targeting middle income
group of people, working professionals who seek for quality
products at reasonable price. Customers are also highly satisfied
with the products of organization and also refer it to others.
Brand and Customer
analysis

 Segmentation:
 STP analysis is a three step commonly used process of marketing used by
the chosen company for expanding the distribution channels and
expanding its market loyalty in the market (Leung, Zhao and Ma, 2016).
 This approach discusses below the identification of market segments and
their selling basis by marketing:
 Geographical segment: Pret company target various sections of
metropolitan cities and urban areas. The company stores are majorly
providing its outlets at popular tourist places and organisation hubs.
STP

 Targeting: The company having a selective target market focuses mainly
on working employees in particular organisations, students of universities
and young professionals (Meng, Liu and Feng, 2017). Consumers being
health conscious are willing to have healthy food ,easy to grab quantity
within cheap prices on a regular basis. They are also looking for a good
quality over quantity sandwiches and coffee or tea beverage if possible.

 Positioning: Pret company is such a company that ensures its consumers
get quality products everyday by using fresh key ingredients on a regular
basis. The goods are low priced with high on quality. Many Sustainable
energy programmes are being adapted by the company which has gained a
huge level of popularity in the market fro its contribution towards the
society.

Continue…..

 It is a tool that is used by company in order to prepare effective marketing
strategy that is essential to attain predefined goals and objectives. This
framework provides higher competitive advantage to organization and help
to sustain at market place for longer run (Steenkamp, 2017).
 There are some essential elements are included in marketing mix such as
product, price, place and promotion. There are several strategies have been
prepared by company using these elements to ensure long term
sustainability at market place. There is an expanding marketing mix is used
in context of services marketing that comprises people, physical equipment
and process. Some essential elements of marketing mix are given as under:
 Product: It refers to the tangible goods and products that are provided by
organization to customers in order to meet with their needs and desires in
an efficient manner.
Marketing mix

 Promotion: There are several ways to promote a product and service. It is
consider as an important factor of marketing that is undertake with an aim
to spread awareness, attract customers as well as retain them with
organization for longer run (Hisrich and Ramadani, 2017). Different
methods such as Online and offline promotional tools are used by
managers in order to inflate sales and profitability. Nowadays, there are
several online techniques such as digital marketing and more are used by
organization in order to enhance their presence at market place. In regards
of Pert company, they are getting benefit of word of mouth marketing that
is crucial to build brand loyalty among consumers. It is analysed that
existing customers of organization are loyal and give preference to its
product that will help to accomplish predefined goals. In addition, it also
uses digital platforms such as social media marketing, SEO and more to
get an edge over rival firms.
Continue…

 Physical equipment: In this, several tangible elements are included that are
visible to customers and help to attract them. It comprises numerous
variables such as interior, ambiance, employees and more that are visible
to customers and helpful to grab their attention (ANWAR and JAN, 2016).
 In reference of PRET company, it has attractive interior, ambiance which
is essential to provide better experience to customers who visit the store. In
addition, employees of organization are competent and able enough to
interact with visitors in better manner.
Continue…

 There are several strategies are used by PRET company in order to
accomplish goals but there is a requirement to undertake some necessary
improvements that are given as under:
 It is analysed that Sandwiches that are provided by organization are
expensive than other rival firms that influences its customer base. So, to
attract more number of buyers, managers are require to make necessary
changes in their current pricing strategy with an aim to generate
 higher sales and profit margin.
 In addition, it is monitored that PRET stores are smaller where more number
of customers can not seat at a time. Due to this, consumers sometimes avoid
to visit stores that will put negative impact on its sales and profitability. Thus,
managers are required to provide sufficient space to customers where they
can seat and enjoy food. It will help to attract more number of consumers that
will further help to earn higher revenue.
Recommendations

 With above stared points, it is analysed that marketing is a crucial
business function that is adopted with an aim to spread awareness
about products and services & retain customers for longer run.
Discussion has been carried out regarding current market strategy of
company in reference of STP and marketing mix. It is concluded
that STP is an effective marketing strategy in which target audience
is selected and products are positioned among customers to remain
ahead in competition. Further, marketing mix tool comprises several
elements which play a major role in preparation of appropriate
marketing strategy with an aim to accomplish desired goals &
objectives.
Conclusion

 Akutsu, T., 2018. Algorithms for analysis, inference, and control of boolean
networks. Singapore: World Scientific.
 Duque, D.A.S., 2016. Comportamiento del sector de alimentos y bebidas y los
elementos del marketing mix en la ciudad de Quito. Turismo y sociedad, 19.
 Garg, S.A., Singh, H. and De, K.K., 2016. Direct and indirect effects of marketing
mix elements on satisfaction. Academy of Marketing Studies Journal, 20(1), p.53.
 Leung, Y., Zhao, Z. and Ma, J.H., 2016. Uncertainty analysis of space–time prisms
based on the moment-design method. International Journal of Geographical
Information Science, 30(7), pp.1336-1358.
 Meng, M., Liu, L. and Feng, G., 2017. Stability and $ l_1 $ gain analysis of
Boolean networks with Markovian jump parameters. IEEE Transactions on
Automatic Control, 62(8), pp.4222-4228.
 Steenkamp, J.B., 2017. Global marketing mix decisions: global integration, not
standardization. In Global Brand Strategy (pp. 75-109). Palgrave Macmillan,
London.
References