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Pricing Strategy And Marketing Assignment

Conduct a study on odd-even pricing in sports products and analyze the impact on demand and consumer perceptions of quality. Discuss pricing strategies used in sports products and evaluate their effectiveness in relation to the marketing mix.

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Added on  2022-08-23

Pricing Strategy And Marketing Assignment

Conduct a study on odd-even pricing in sports products and analyze the impact on demand and consumer perceptions of quality. Discuss pricing strategies used in sports products and evaluate their effectiveness in relation to the marketing mix.

   Added on 2022-08-23

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Running Head: MARKETING 0
Marketing
(Student Name)
2/21/2020
Pricing Strategy And Marketing Assignment_1
MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Odd Pricing......................................................................................................................................2
Even Pricing.....................................................................................................................................3
Analysis of the Method................................................................................................................3
Pricing Methods...............................................................................................................................4
Price skimming strategy...............................................................................................................4
Penetration Pricing Strategy.........................................................................................................4
Other Pricing Strategy.....................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
Pricing Strategy And Marketing Assignment_2
MARKETING 2
Introduction
Price is the premium placed on a product or service and is the outcome of a complex set
of ability-taking measurements, analysis and understanding and risk-taking. A pricing strategy
includes segments, ability to pay, market conditions, competitor actions, trade margins and cost
of inputs. It's targeted against the defined customers and the competitors (Kienzler &
Kowalkowski, 2017). The marketer of sports faced a challenge in determining the right price for
the customers. It can be multiplied in different manner. Therefore, most of the sports company
offers different type of pricing strategy to attract maximum number of consumers (Weisstein,
Kukar-Kinney & Monroe, 2016).
In the following part there will be detailed analysis of the pricing strategy that is being adopted
by sports companies the through which they can able to attract its consumers to the certain
extent.
Odd Pricing
Odd pricing is a method of pricing which aims to maximize profit by making micro-
adjustments in pricing structure. This relies on the assumption that buyers are averse to measure
ment aand will therefore read only the first digits of a price when making their purchase decision
(Deshpande, 2018).
Pricing Strategy And Marketing Assignment_3

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