Business Strategy for Princess Cruises: PESTLE, SWOT, Ansoff Matrix and Porter's Five Force Analysis

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organization background ......................................................................................................3
Business analysis....................................................................................................................3
Strategic plan .........................................................................................................................8
EVALUATION .............................................................................................................................10
CONCLUSION ............................................................................................................................10
REFRENCES ................................................................................................................................11

INTRODUCTION
Business strategy means those aspects which are used for developing business by
covering its various aspects. The concept of business strategy majorly help for achievement of
goals and objectives set by an organization. These strategies relates within internal and external
environment of business organization. Also leads over focusing upon various key elements of
market. Then its deals with analysing of market situation by using marketing mix. Thus scope of
business strategy is wider as it impacts business directly. Nature is dynamic which makes
innovative strategies developed as per modern market requirements. The selected organization
within this report is princess cruises that is an American cruise line owned by Carnival
Corporation &plc. It has established in the year 1965 and has been operating within United
States of America. The report explains PESTLE analysis, SWOT analysis in relation to value
chain. Also ansoff matrix is covered with strategic management plan.
MAIN BODY
Organization background
The selected organization is Princess Cruises which is an cruise travelling organization
which has been operating within California, USA. This organization has been providing tarvell
to beautiful destinations all over the world.
Business analysis
PESTLE analysis
External business environment relates over those perspectives which tends to impact
business and its performance(Papaioannou and et. al. 2018). This analysis is based upon
elements like politics, economic, social, technological, legal and environmental factors. The
analysis is used for developing business strategies regarding modern business situations.
Further , PESTLE analysis in relation to princess cruises has been conducted as follows:
 Political factors: These are those factors which is used for developing guidelines and
rules that has been formed by government of particular county. Under it policies related
to tax and trade is explained. If tax policies formed by government levy heavy tax over
princess cruise then its over all sales is impacted negatively.

 Economical factors: These are those factors which has been impacting monetary growth
of an organization. The factors leads over achievement of economic goals and objectives
which has set by an organization(Martínez-Martínez abd et. al., 2019). It includes import
and export rate, inflation, deflation with goods and service circulation. If inflation rate
increases and price of travelling in cruse is impacted the organization like princess cruise
profit and revenue ratio is decreased.
 Social factor: These are the elements which is based over trends and preferences of
customers living within society. The factors impact Princess cruise in a way that if they
are not aware about modern trends of society then they may lose there customers on large
scale.
 Technological elements: The factors is based over development taking place within
technology on daily basis. These factors deals with development of technology on large
scale and an organization must cope up with this. Princess cruise must used latest
technology for improving its online booking services making its reach possible to
customers.
 Environmental factors: The factors are based over environment protection and
awareness regarding issues faced by environment. As per this organization like Princess
cruise must follow environmental rules regarding water pollution in order to control it.
 Legal elements: These are those elements which is based over legal perspectives and
guidelines that has been formed by government or law official. It is required to be
followed in order to make Princess cruise attain protection against any legal issues which
can hamper success.
SWOT analysis
SWOT Analysis is the tool which leads upon facilitating research of commercial
enterprises regarding its strength, weakness, threat and opportunities. The tool helps in
developing effective strategies that is based upon intern strategic development of an
organization. Through applying SWOT analysis commercial enterprises makes possibilities for
growth of organization within particular market. SWOT analysis has important role to play
within strategic development of an organization. Further, SWOT analysis helps upon improving
internal business environment within an organization. Thus SWOT analysis regarding Princess
cruise has been conducted as follows: