Brand Extension by Cadbury in Potato Chips Segment

Principal of marketing
(Brand extension)

Executive summary
This report discusses about brand extension by Cadbury in Potato chips segment.
Secondary research is used in majority of the project and it shows that company should enter
in this segment by selling healthy snack. Company will use their brand name and product will
be named Cadbury Chips.

Contents
Executive summary................................................................................................................................2
Introduction...........................................................................................................................................4
Methodology.........................................................................................................................................4
Findings.................................................................................................................................................4
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8