The report is about the marketing strategies implemented by a fashion retailer. Primark is the selected brand who is doing well in the retail sector by applying unique pricing strategies and marketing tactics. The report clearly defines the pricing strategies of Primark, its target customers and stores information. With this study we can develop how pricing strategies are implemented in situational cases. Primark has a unique strategy of offering basic collection in a lower price than that of its competitors; it bears the cost by saving more in warehousing, transportation and marketing department.