Principle of Marketing: Marketing Environment, Planning Process, Segmentation, Targeting & Positioning, and Marketing Mix Analysis

Principle of marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section 1- Marketing Environment and Planning Process.....................................................3
Section 2 – Segmentation, Targeting & Positioning .............................................................6
Section 3 – Marketing Mix Analysis......................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11
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INTRODUCTION
Marketing is defined as necessary business operation and activity that has different set of
process, action and task in creating, communicating, exchanging and delivering about the offers
for promoting products and creating awareness among consumers. There are multiple plans and
strategies used for effective selling and promoting services or products in the market with the
aim of attaining pre-defined objectives of generating profits (Polk, 2018). There are different
kinds of tools that are used for managing and developing strategies of marketing in an
organisation. Tesla, Inc. is commonly known as company of auto-mobile manufacturing that
particular deals in electronic vehicles. Currently it also deals in products like solar roof tiles,
solar panels and many other related products. This is an American brand, headquarters located in
Palo Alto, California, United States. This is the report that is concerned about analysing planning
process and marketing environment. It also evaluates segmentation, targeting and positioning as
per the goal of chosen organisation.
MAIN BODY
Section 1- Marketing Environment and Planning Process
A)
The components of marketing planning process have their own particular significance in
marketing activities and strategies. There are different kinds of components of marketing that
must be initiated in the marketing planning process for gathering necessary and informative data
related to the market and entire significant factors. Some of the significant components of
marketing plan include market strategies, pricing, budgeting, branding, market research,
competition, target market etc. These components are considered under planning of marketing in
order to choose strategies, processes and activities for marketing objectives and goals.
Role and importance of the marketing orientation adaptation
Marketing orientation is plays vital and significant role in the various functions of
businesses especially in the process of customer analysis and development of product as per the
requirement of improving satisfaction level (Zwick and Bradshaw, 2016). This includes different
different tasks which hold major importance in development of product and satisfaction among
customers. In Tesla, projects of electronic car focus on developing best product with great
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approach of innovation and systematic orientation of marketing for filling the environment with
transport that is sustainable through providing products that are affordable as much as possible.
B)
Environment audit
Macro-environment analysis by PESTEL
PESTEL analysis is defined as tool that is necessary for various functions of business. In
terms of marketing function PESTEL analysis assists in analysing external factors of
environment that play significant role in process of marketing and development of product. This
particular analysis involves analysing political, social, economical, technological, legal and
environmental market factors (Iyer and Reczek, 2017). A brief analysis is done on these
identified factors for Tesla's electronic cars.
Political: This the element that comes under external environment which incorporates
political agenda and protocols that has great influence in the process of business. Specifically in
the context of Tesla's electronic cars the political agenda of U.S. Government is in the favour of
organisation as it clearly shows interest in vehicles that work electronically and offers all needed
to such type of projects. This is great opportunities for investors as they get support from
government to come up with innovative electronic car projects.
Economical: This is another component of external environment that involves factors
such as employment, income of population which assist in influencing the supply and demand
chain of electronic vehicles. In the terms of Tesla U.S. the rate of growth is slow but people do
not stop buying cars especially electronic cars as they keep purchasing cars on credit because of
availability of different deals such 0 percent financing. The innovation and technological
development is improving the opportunity of growth and employment opportunity for Tesla.
Organisation has selected the goal of economic development by generating opportunities of
employment and increasing level of production.
Social: This is generally known as significant factor of external environment that focuses
on needs of customers, their values, trends and culture. This could have impact product selling
and development. In relation to Tesla's electronic cars, the trend of development and support of
market and people towards environment and economical sustainability. It supports and
influences towards development of innovative electronic cars as it assists in reducing
consumption of fuel resources and pollution.
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