This research report analyzes the brand extension and brand value of Apple, including market analysis, competition, and opportunities. Findings reveal the potential for new brand extension ideas.

Apple is one of the most renowned global technology companies. The company is known for its innovative products like the iPhone, iPad, and Macbook.

Brand Extension and Brand Value of Apple - Desklib

Brand Extension and Brand Value of Apple

Principles of Marketing (POM)

This report evaluates the significant factors affecting the brand extension process of Apple, including existing brand and its values, Pestle and Ansoff's Grid analysis, and competition. The report also includes an explanation of the new product and the targeted market.

Oxford Business College

Marketing

Brand Extension of Apple: Analysis of Significant Factors Affecting the Process

This report discusses brand extension and different elements of brand extension, using Coca-Cola as a case study. It explores the existing brand and brand values, target market, analysis of the new market and trends, and provides an explanation of the new product. The report also includes a comparative analysis and concludes with recommendations for brand extension.

Nutrition and Wellness

Brand Extension Report

This presentation discusses the principles of marketing and their application in brand extension and growth strategy. It focuses on the case of Apple Inc. and its new product launch. The presentation covers the background of Apple Inc., its existing brand value, the new product and growth strategy, the proposed target market, key trends and PESTLE issues, and a comparative analysis with key competitors in the new market.

Principles of Marketing: Brand Extension and Growth Strategy

PowerPoint Presentation

This marketing management report discusses the brand extension of Dove, an American personal care brand owned by Unilever. The report covers the existing brand and brand values, target market segmentation and positioning, analysis of PESTEL and Ansoff's growth matrix, description of the new product, competition, and marketing strategy. The report concludes that brand extension helps companies improve customer reach and cover more target markets.

Brand Extension of Dove: A Marketing Management Report

This presentation discusses the concept of brand extension and its significance for a company. It explores the strategies and factors to consider when launching a new product. The case study focuses on Cadbury's brand extension into soaps. The target market, market analysis, and competition are also discussed.

Brand Extension and Brand Value of Apple

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Strategic Marketing Plan For Audilg...

Brand Extension of Apple: Analysis of Significant Factors Affecting the Process

Brand Extension Report

Principles of Marketing: Brand Extension and Growth Strategy

Brand Extension of Dove: A Marketing Management Report

Brand Extension

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