Principles of Marketing: Brand Extension and Growth Strategy

Principles of
Marketing
(CW2)

Table of Content
• Introduction
• Background of Apple Inc.
• Existing brand value of Apple Inc.
• New product and growth strategy
• Proposed target market for the new brand extension
• Key trends and PESTLE issues
• Comparative analysis of the Suggestive brand extension with key competitors in
new market
• Conclusion
• References

Introduction
Principle of marketing is a phenomenon
relates with development and usage of a
strong and effective marketing strategy for
helping a brand and offering to be
effectively present and make sales in the
market rather then getting ignored. Brand
extensions process is complicated that is
made a little easy and productive by the
use of effective principles of marketing and
developing a best of strategies to promote
and market the goods.

Apple Inc. is an American brand which was
founded in 1976 by Steve Jobs, Steve Wozniak
and Roland Wayne. Apple is a leading brand in
itself in the market where it designs and develops
as well as sells consumer electronics, computer
software and online services.
Apple is an innovative technology leading
brand which has brought revolution and change
in every industry it has touched and entered. The
company deals in number of products list is given
below with its market share.
Background of Apple Inc.