Principle Of Marketing Tencent Presentation 2022

Principle of
Marketing
TENCENT

Brand Overview
Tencent is a Chinese multinational company which was founded in the year 1998 and the company
mainly deals with the internet-related service, which is the main product as well as service of the
organization. The company in recent times mainly introduce games in the marketplace which is
being downloaded by the users from the Google Play Store (Long and Liu 2017).
The company mainly target the kids, teenagers as well as the adults who use smart phones to play
games. This is essential factor for the growth of the firm in the marketplace all around the world.
As the company mainly deals with the internet based products and services so it is essential for
the organization to understand that its main motto is to deal with the customers satisfaction as
they do not possess any tangible products in the marketplace both domestically and internationally
(Zhang et al. 2016).

Brand Overview
The organization is the one of the largest video game
company in the whole world and that is the sole reason
they are quite popular in the marketplace and this
helps the firm to obtain the success that they are
intending to gain in the process.
The organization mainly depends on the e-commerce in
the marketplace and that is why they are able to reach
to the customers in less possible time (Wu et al. 2019).
This ultimately enable the company to flourish in the
marketplace and to achieve the success in the process.
Thus, it can be said that the company is able to gather
the information regarding the taste and preference
from the internet and can work efficiently to meet the
demand of the marketplace in the process.

Critical Success Factor
Needs of the Customers
◦ Tencent as they deals with the online services as well as products so it is able to understand the needs as well as wants of the consumers with the help of the
internet as well as surveys in the process. This is a strength of the organization in the marketplace.
◦ The weakness of the firm is that they do not possess any physical evidence in the marketplace so the consumers cannot reach to the firm (ZHANG and CAI 2019).
◦ There are huge opportunity for the organization to flourish in the marketplace as the taste and prefernces of the customers changes frequently so they can
possesses a wide range of services for the customers.
◦ Lastly, there are threats for the organization in the marketplace such as minigames, microloft, glu, etc., who also produces games and other online based services
for the consumers all around the world. The firm requires to look after the matter so that they can flourish in the marketplace (Emch 2016).
Customer Segmentation
◦ Tencent is able to segment its customer base which is a strength of the organization in the expansion process. This enables the organization to introduce the
services as per the customer segmentation which is a strengthy of the firm.
◦ The weakness of the firm is that they do not possess large segment of consumers in the market as they mainly deals in the online gaming industry (Chen et al.
2019).
◦ There are potential opportunity for the company to segregate the customers in a effective way possible so that they can develop the games as per the customer
segment in the marketplace, which will enable them to flourish in the marketplace.
◦ Lasltly, there are threats in the marketplace for the organization and it requires to understand the threats so that they can operate effectively in the process as its
customer segmentation is not so vast in the process. Therefore, it is crucial for the firm to understand the customer segment that they possess in the process
(Yuping et al. 2020).