Principle of Marketing: Analysis of Marketing Environment, Segmentation, Targeting & Positioning, and Marketing Mix for Tesla

Principle of marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Section 1 – Marketing Environment and Planning Process .......................................................3
Section 2 – Segmentation, Targeting & Positioning ..................................................................6
Section 3 – Marketing Mix Analysis..........................................................................................8
CONCLUSION..............................................................................................................................11
........................................................................................................................................................11
REFERENCES .............................................................................................................................12
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INTRODUCTION
Marketing is the essential business activity which involves the multiple sets of task and
process in context to the creation, communication, delivering and exchanges of the offers for
product promotion and awareness among the customers (Gâdău, 2017). This is incorporating
various strategies and plans for the effective promotion and selling of the products and services
in market with the objective of achieving profitable goals. In order to manage and develop
effective marketing strategies there are the various tools. Tesla, Inc. is the auto-mobile
manufacturing company , which is well known for its electronic vehicles along with this Tesla
current products are solar panels, solar roof tiles and some other related products. This is
American brand, headquarters in Palo Alto, California, United states. This report is involving
the brief analysis of marketing environment and planing process, along with this segmentation,
targeting and positioning is also evaluated. Marketing mix analysed and applied in context to the
goals of selected organisation.
MAIN BODY
Section 1 – Marketing Environment and Planning Process
A)
Components of marketing planing process are are having their own specific importance
in marketing strategies and activities. There are various components of marketing which should
be incorporate in the process of marketing planning to collect essential information related to the
market and all its important factors. Such key components of marketing plan are market research,
target market, competition, market strategies, budget, pricing, branding . All these components
consider under the marketing planing in order select best process, activities and strategies for
marketing goals and objectives (Grandhi, Patwa and Saleem, 2020).
Role and importance of the marketing orientation adaptation
Marketing orientation is very important and play very crucial role in the business
functions of customers analysis and product development according to their need for effective
satisfaction. This involves various task which play very important role in product development
and customer satisfaction. Such as in the electronic car projects of the Tesla, it develop best
products with proper market orientation and innovation approach to file the environment with
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sustainable transport by offering the affordable products as much as possible (Paddison and
Biggins, 2017).
B)
Environment audit
Mecro-environment analysis by PESTEL
PESTEL analysis is one of the essential business tool play very important role in the
different business functions. Such as in context to the marking function it helps to analyse the
external factors of environment which play important role in product development and marketing
process. This is involving the analysis of political, economical, social, technological,
environmental and legal market factors. Below is the brief analysis in context to the Tesla
electronic car (Islam, 2020).
Political- This element of the external environment is incorporating political agenda and
rules which influence the business process. Such as in context to the Tesla electronic vehicles the
U.S. Government political agenda is beneficial for the organisation because that is showing
interest in electronic vehicles and providing all essential support to theses kind of project. This
opportunity is providing the support of investors in innovative electronic car project.
Economical- This element of the external environment is involving factors like
population income, employment which further influencing the demand and supply chain of
electronic vehicle . Such as in relation to the Tesla U.S. Growth rate is slow but the people cars
for electronic car is not stop and they keep buying the cars on credit due to the availability of
several deals like 0% financing. The technological development and innovation is increasing the
opportunity of employment and growth opportunity for Tesla. Company has select the objective
of economical development by offering more employment and increasing their production level.
Social- This is another important factor of external environment which involves the
consideration of customer needs, values, culture and trends. Because this can effect the product
development and selling. In context to the Tesla electronic car, the developing trend and support
of people and market towards the economical and environment sustainability is supporting and
influencing the development of innovative electronic cars as it helps to reduce fuel resources
consumption and pollution (Mody, Suess and Lehto, 2019).
Technological- This is one of the most effecting and influencing element of market in
current days. In market there is the continuous development of new technologies which is best
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