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Principles of Marketing - Pdf

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Added on  2020-10-22

Principles of Marketing - Pdf

   Added on 2020-10-22

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PRINCIPLE OFMARKETING
Principles of Marketing - Pdf_1
Table of ContentsExecutive summary..........................................................................................................................1INTRODUCTION...........................................................................................................................1Environmental analysis of Gymshark:........................................................................................2Objective that help Gymshark to grow and improve market share.............................................4Marketing strategy for Gymshark...............................................................................................4Marketing mix to improve Gymshark market share..................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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Executive summaryIn this assignment several topic are studied to understand the business. This include themajor purpose of the marketing plan for a business. Macro environmental factors such aspolitical, social, legal etc. which impact on a business. The main aim of this assignment is tolearn challenges that are faced by a business. With these Porter five model is also studied thathelp a company to overcome from different challenge that create a barrier between companies.For the study of environmental factors Gymshark is chosen because company is operating theirbusiness into different countries. Gymshark is the major exporter of fitness apparel andaccessories. Company earned more than 30 million by exporting their products in overseascountry. This sale help the company to earn overnight growth in the year 2017. In a competitivebusiness world of branded sports wear and fitness apparel Gymshark hold a niche market tostable themselves. Niche market is a place where a company deal with specialized product orservice. Some recommendation are also included for the case of Gymshark. Company can focuson the right clothing material which provide comfortability to consumer. They should notmanufacture those goods by which consumer feel that they are looking different from other.Specific consumer want to wear right products as the performance of a sport person is improvedif they wear correct and fit apparel. As some outfit are banned by sports association becausethey reduce the performance of the athlete. Right work out accessories are always preferred bythe companies and sport person. Because improper fitted clothes cause injury and disturb thedaily routine of an athlete. INTRODUCTIONMarketing plan is a written document that explain advertising, marketing and planning ofan organisation. The marketing plan include target market, positioning and marketing mix of acompany. The main purpose for preparing a marketing plan is to achieve the goal and target ofthe companies in an upcoming year. In this assignment the discussion is about marketing plan ofGymshark which operate its business in manufacturing fitness clothes and accessories.Marketing plan is important for Gymshark as through these company is able to find that whichmarket is growing and then they convert that potential market into opportunities. As for thisassignment Swot, Pestle and porter five model is studied in context of Gymshark (Abbott, 2015).1
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