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Marketing Principles and Practice of Interim

Assignment for the Principles and Practice of Marketing module, to be completed individually and submitted anonymously. The assignment has a word limit of 3000 words (excluding bibliography) and must be submitted by 14:00 on Friday, 29 March 2019. Harvard referencing system must be used.

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Added on  2020-10-22

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Principles and Practice of Marketing- Interim TABLE OF CONTENTS INTRODUCTION MODEL 1 BACKGROUND OF ORGANIZATION1 TASK 11 Different strategies and tactical plan in form of affective marketing solution 1 Use creative marketing skills and knowledge in practical and applied situations 3 TASK 25 Apply the AIDA model and push as well as pull strategies and its effectiveness 5 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing is the essential activity of organization for introducing and promoting of products and services in the marketplace. Therefore, Sainsbury

Marketing Principles and Practice of Interim

Assignment for the Principles and Practice of Marketing module, to be completed individually and submitted anonymously. The assignment has a word limit of 3000 words (excluding bibliography) and must be submitted by 14:00 on Friday, 29 March 2019. Harvard referencing system must be used.

   Added on 2020-10-22

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Principles and Practice ofMarketing- Interim
Marketing Principles and Practice of Interim_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1BACKGROUND OF ORGANIZATION........................................................................................1TASK 1 ...........................................................................................................................................1Different strategies and tactical plan in form of affective marketing solution ...........................1Use creative marketing skills and knowledge in practical and applied situations .....................3TASK 2 ...........................................................................................................................................5Apply the AIDA model and push as well as pull strategies and its effectiveness .....................5CONCLUSION .............................................................................................................................10REFERENCES .............................................................................................................................11
Marketing Principles and Practice of Interim_2
Marketing Principles and Practice of Interim_3
INTRODUCTIONMarketing is the essential activity of organization for introducing and promoting ofproducts and services in the marketplace. It is the procedure, set of organization, designing anddelivering the products and services to satisfy the needs of consumers in the marketplace(Adamopoulos and Todri, 2015). This study is based on Sainsbury. It is the second largest chainof supermarket in the UK with the 16.9% share of supermarket sector. This report willunderstand of marketing solution and use creative marketing skills as well as knowledge inapplied situations.BACKGROUND OF ORGANIZATION Sainsbury is the second largest high street supermarket in the UK with the 16.9% shareof supermarket sector. Supermarket become the largest retailer of groceries in 1922 that wasbeforehand adopter of self services retailing in the UK. Company is divided into three divisionssuch as Sainsbury Supermarket Ltd, Sainsbury Bank and Sainsbury Argos. In the context ofmarketing and branding, different activities involves such as Shop fascias, Nectar loyalty card,Sainsbury Active kids, Brand match, Brand ambassadors, slogans and other activities. Theseactivities help to became the largest high street supermarket of Sainsbury in the UK.In order to that, company has range of products offering to public such as variety offoods, beverages, home appliances and other goods. In this context, supermarket's stock around30000 lines of which approximately 20% are their own label products. There are 1415 shops ofSainsbury which are located in across the worldwide. TASK 1 Different strategies and tactical plan in form of affective marketing solution COVERED IN PPT TASK 2 Apply the AIDA model and push as well as pull strategies and its effectiveness AIDA MODEL: AIDA model stands for Attention, Interest, Desire and Action. This model is utilisedbroadly in marketing and advertising to define the stages which happen from the time whencustomer first becomes aware of good and brand through trail of consumer of good and create1
Marketing Principles and Practice of Interim_4

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