Principles and Practices of Marketing

Principles and Practices of
Marketing

Table of Contents
 Introduction
 Situational Analysis
 Objectives
 Strategy
 Tactics
 Action
 Control
 Conclusion
 References

INTRODUCTION
Marketing refers to the use of different types of
activities which are helpful for the targeting of
different types of customers in the market and the
achievement of goals and objectives. For this report
Asda has been chosen. It is a chain of departmental
stores which operates in different countries of the
world. It is planning to expand its operations to Mali.
In this presentation, focus will be made on use of
SOSTAC strategy.

Situational Analysis
Macro Analysis-
PESTEL Analysis-
Political factors- These factors can influence the organizations as the political situations
can change at any time. Therefore in the context of Asda these are quite important.
Political situations in Mali can change at anytime which should be considered by the
company.
Economic factors- These factors can also influence the organizations as the economic
conditions affect the level of profits. Economic situations in Mali can create an impact
on the operations of Asda.
Social factors- Social customs, traditions and culture creates an influence on the
companies. In the context of Asda these have to be considered while expanding the
operations in Mali.