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TNT Express Business Strategy : Assignment

   

Added on  2020-01-21

13 Pages4116 Words279 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 2 ...........................................................................................................................................32.1 Analysis the strategic positioning of TNT............................................................................32.2 An environmental audit for TNT..........................................................................................42.3 Significance of stakeholder analysis when formulating new strategy.................................52.4 A new strategy for TNT........................................................................................................6TASK 3............................................................................................................................................63.1 Analysis of the appropriateness of alternative strategies of TNT........................................63.2 Justification of the selection of a strategy in TNT...............................................................7TASK 4............................................................................................................................................84.1Roles and responsibilities of personnel who are charged with strategy implementation......84.2 Estimation of resource requirements for implementing a new strategy for TNT ............94.3 Evaluation of the contribution of SMART targets..............................................................10CONCLUSION..............................................................................................................................10REFERNCES.................................................................................................................................11

INTRODUCTIONToday in the competitive market environment, every organisation must adapt a strategyso that it can gain its objectives and goals of profit maximisation and revenue generating. Togain competitive advantage,the company should make strategic planning. TNT express is acourier company which is a leading courier organisation in United Kingdom. The company usesthe strap line sure we can as business strategy. The company concentrates on customersatisfaction, challenge, supporting staff, teamwork and profit (Baets,2012). There are manydifferent techniques which are used in strategic business plan by the organisation. The employeesof the company are also main part of the strategy implementation so their roles andresponsibilities should be considered.For organisational audit, strategic positioning must be analysed. It the following report,different alternative strategies related to market entry, substantivegrowth, limited growth or retrenchment for TNT express company will be discussed. Asstakeholders are then key part of the company to make an effective business strategy,there isneed for stakeholder analysis when strategy is formulated. While a new strategy is implementedfor the company, there will be many resources requirements to use in the future for organisation.A SMART target is the main contributor in achieving strategy implementation. Many factorspays a vital role in strategic planning for the company.TASK 2 2.1 Analysis the strategic positioning of TNTBeing a leading company in the , position of the company can be analysed throughorganisational audit. One of the most useful method of organisational audit for TNT is SWOTanalysis in which strength, weakness, opportunities and threats of TNT are identified. It can beexplained as followings.Strength-Strength is the positive side of the company in which advanced benefits areincluded. TNT is a leading courier company in United Kingdom. It is a well known brandin courier services industry so it has a huge number of loyal customers all over thecountry. It provides the 24*7 service to its customers.

Weakness- This is the negative side which can harm the position of the company inmarket .The business organisation limited diversification in service in transportationand logistics (Herná,NdezJiméNez and Martín,2009). As this industry is a competitive innature , so the market share growth is limited for the company.Opportunities-The company has expanded and penetrated its business through serviceto newer regions. As the company is growing fast in transportation sector, in has apositive chance for good business in Malaysia market. As the company makes efforts forinnovative methods in its services , it would retain maximum numbers of customers.Threats- Threat of TNT business organisation is that there are many small competitors inUnited Kingdom which offer lower cost service which can harm the position of thecompany. If the economy gets slow then it can harm the over all business organisation.Another threat of the stagnation is the reduced purchase power of consumer which canaffect the sales of the company in the long term (Hofer,2015). Thus through above audit ,market position of TNMT can be done to analyse its current situation.2.2 An environmental audit for TNTFor making an useful business strategy,business organization TNT needs to estimate andaudit its market environment in which the company operates its business and gets affected to asome extent. Environmental audit includes PESTEL analysis. In this major factors are consideredlike political, social, economical, environmental,technological and legal factors. These factorscan be explained as followings.Political factors-Political factors include political law implied by government authoritywhich affect the business of TNT company. The law made by European Union has thegreat impact on the business of the company. So this factor should be considered to makean effective strategy for future.Economical factors- Economical factors include consumer buying behaviour whichdirectly affects the business of TNT in a positive as well negative way. Recession orinflation situations in economy also harm the business of the company (Hofer,2015). Sothis factor also must be considered to make a customised business strategy.Social factors- There are continue changes in the attitudes of the customers which affectsthe business of TNT in many different ways. For example,If the customers do not like the

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