This presentation discusses the application of the SOSTAC Model for Tesla in New Zealand. It covers the situational analysis, objectives, strategy, tactics, action plan, and control in marketing. The presentation provides insights into how Tesla can improve its performance and profitability in the New Zealand market.
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Principles and Practices of Marketing
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Introduction SOSTAC Model is the one of the finest marketing model because it is helpful in easily planning the strategies for marketing plan and campaign. SOSTAC model covers each and every elements like situation, objective, strategy, tactics, action, and control which are needed in business plan or marketing plan. The report outlines all the elements of the SOSTAC Model in context of the Tesla in New Zealand. Tesla Inc. is the American company based in Palo Alto , California.
Situational analysis The first element of SOSTAC Model is situational analysis where general description about the organization and its macro or micro environment using the analytic tools is analyzed. PESTLE analysis of the macro environment of the New Zealand in context of Tesla is conducted to analyze the impact of factors like political, social and other macro environment factors of country in marketing practices of the Tesla and also to analyze how Tesla can improve its performance and profitability by acquiring the opportunities.
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Continue… The situational analysis of Tesla cover various factors which are mentioned as: •Political •Economic •Social •Technological •Legal •Environmental
Objective In SOSTAC Model the second element is objective where the goals and SMART objectives of the organization are set with particular deadline to acquire them. Tesla has entered the new market of New Zealand with SMART objective criteria to ensure that its objectives are clear not vague so that firm can achieve credibility. The SMART objective of Tesla is “Tesla will increase the sales by 10% till 2023 to acquire the electric vehicles market of New Zealand.”
Strategy In the SOSTAC Model the third element is strategy which refers to the plan of action that a organization uses to achieve the objective. Strategy is build with combination to attract, convert, close the customers and then promote. Tesla's strategy to enter the Market of New Zealand will be Market development strategy. This strategy is the growth strategy used by the organization when company wants to put its products and service in the new market where the product has earlier no existence of serving the customers among that country. Market development strategy is appropriate strategy for the Tesla to set its foot in New Zealand for long run and also to successfully acquire its objective with high profitability
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Tactics The fourth element of the SOSTAC Model is tactics, this element covers the specific marketing mix elements and the approaches of marketing in the product and service of the organization to acquire specific market segment recognized in strategy section. Tesla to nourish its market development strategy in regard to accomplish the objective at right time with rise in revenue and brand image need to have particular tactics to communicate with target customers and to analyze various factors of marketing mix in New Zealand. This will help the Tesla in retaining customers for long period of time.
Continue… The tactics of Tesla are : Marketing mix tactic and highlighting the approaches •Place •Price •Product
Action The another element of SOSTAC Model is Action, it is the fifth element where the action plan is developed to practically implement the strategies, tactics and other factor in order to enter new market or develop something new product. Tesla action plan includes a complete structure to achieve the objective while entering the new market of New Zealand. Action plan of Tesla focuses on to fulfil the purpose of entering the market with sustainability and to reduce the carbon emission through there products and services in New Zealand.
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Control The last element in SOSTAC Model is the control, a factor that analyze and measure the performance and execution of the action plan developed in above stage. Tesla uses various performance tools like Key Performance Indicator to measure its success of market development and penetration on the grounds of New Zealand. Tesla is highly backed up by the political and law suits of the New Zealand because of its hybrid electric motor vehicles and other solar and renewable energy appliances and raw materials in the production of the products and services.
Conclusion It is concluded from the above framework of SOSTAC Model it is observed that this model is not only good with planning marketing plan but also help in implementation of the plan. SOSTAC Model is efficient and effective in planning the objectives and action plan for the organization to achieve its goals and to develop in new market with effective marketing strategy and tactics. Hence, SOSTAC Model is best in getting sales, attracting new visitors, meeting deadlines, setting objectives and controlling the issues regarding the development of new market or product.
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