This assignment requires students to analyze the importance of customer relationship management in a business context. It involves exploring various studies and research papers on CRM, social media, and marketing strategies. Students are expected to critically evaluate the benefits of CRM systems, such as increased revenue, and discuss potential challenges and limitations. The assignment also asks students to examine the role of social media in modern marketing and its relationship with CRM. A comprehensive summary of key findings and recommendations will be presented in the final report.