Principles and Practices of Marketing

This document discusses the principles and practices of marketing, effective marketing strategies and tactical plans, use of two effective marketing models, and marketing and promotional techniques used by Indeed. It provides an overview of the company, explores segmentation, targeting, and positioning strategies, and discusses marketing tactics and promotional techniques. The document also covers the AIDA model and push and pull marketing strategies.

Principles and Practices of Marketing
Table of Contents

INTRODUCTION.................................................................................................................................2
Overview of company.......................................................................................................................2
TASK 1.................................................................................................................................................2
Effective marketing strategies and tactical plans...............................................................................2
TASK 2.................................................................................................................................................6
Use of two effective marketing model...............................................................................................6
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10

INTRODUCTION
Principles and practices of marketing can be understood as one of the highly grown
parameter widely important for company to focus on larger efficacy for operational
advancement with growing determinants. Indeed is one of the best American employment
related search engine for job listings and additionally have wide global presence and has also
known as one of the best website to provide employments. The report will be analysing
marketing knowledge and skills for promotion techniques used for practical diverse digital
networking among varied working aspects and innovative strategies for reaching larger
customers. Further study will be also analysing evaluation of effectiveness within innovative
marketing theories, for analysing various segments and also for larger new competitive
scenarios.
Overview of company
Indeed is one of the biggest and globally renowned employment related search engine
company for job listing whose headquarters are at Austin, Texas with various other offices
worldwide and also for larger governing scenarios. The company website operations have
currently been working at more over than 60 countries and 28 languages and have also
become the highest traffic job website in United States. The site aggregates job listings form
thousands of websites, including job boards and staffing firms and various associations
within functional horizons. Indeed has began allowing job seekers to directly apply for jobs
on Indeed site and offers resume positing which enables people for gaining wider reach on
various aspects.
Indeed has been widely growing due to its
best new marketing strategies for
promotion scenarios and widely growing
on international domains, to yield focus on
larger goals for reaching wider areas of
customers by strategic planning. The
company has wide reach among larger new
paradigms by using digital platforms and
online scaling of advertisements, to pertain focus on technical efficiency of new functional
phenomenon for strong revenue.

TASK 1
Effective marketing strategies and tactical plans
Indeed has highly growing on dynamic business scenarios with competitive new
effective marketing strategies where it has been focusing on defining priority markets,
audiences and products and also for fundamentally building new pertaining communication
standards. The company has been using STP as one of the most important marketing strategy
for reaching larger young age job seekers and also building audiences efficiency with
productive services (Chawla, Kowalska-Pyzalska and Silveira, 2019).
 Segmenting: Indeed uses segmenting among market customers to practically focus on
diversity aspects among young age people who look for jobs in various industries,
based on competitive skills and dynamic operational strengths. The segments
functionally developed play an active role for stronger working efficacy for larger
operational innovation to market its goals further. Targeting: Indeed uses targeting functional approach for new working synergy to
bring informative targeting strategies and also to rationally build larger governing
scenarios, for reaching larger group of people based on their preferences. This aspect
of functional approach
by Indeed has been
competently growing
on varied paradigms, to
evolve by directly
enabling people
looking for jobs to
submit resumes and
choose for their
favourable job
opportunities.
 Positioning:This
aspect of positioning enables business enhancing scope in varied arenas and also to
potentially work on positioning company services for larger informative decisions, to
focus on diversity factors. Positioning of digital advertisements are done by Indeed,

by prioritizing various new technology operations and setting automated email
marketing campaigns for gaining functional innovation (Dasgupta and Grover, 2019).
Marketing Tactics
Marketing Tactics can be understood as devising communication functional scenarios for
communicating innovative strategies among market standards, to communicate vision among
working parameters by involving larger goals of new competitive strength operations.
Tactics enable to develop new quest horizons within larger scenarios where Indeed has been
widely growing on varied parameters with strong diversity and also to leverage focus on
innovation scenarios. Digital marketing has given strong push to innovation and new
functional exploration on varied aspects, by functionally building larger standards efficacy of
stringent goals and to potentially also determine wider reach.
 Setting up automated email marketing campaigns: Indeed has been focusing on
setting automated email marketing campaigns on digital platforms, which is one of
the growing competitive tactic which has brought high positive shift in revenue goals.
This has not only developed strong ease among customers to reach and keep in
contact with company services, and also for leveraging innovation on varied levels to
keep up high yielding factors of marketing .
 Preparing for
preparing for voice technology
aspects, where digital networking
has widely made marketing
scenarios widely operative and
also widely focused on stronger
working informative decisions.
This is known to be one of the
new working goals where marketing innovation is stringently growing, exploring on
larger functional domains and also made customers services widely grown widely
(Marriott and Williams, 2018).There is largergoals factoring growth aspects, to
potentially build scope among new market strategies and also for being informative
for people to gain services at high efficiency fundamentals.

 Testing out augmented reality: The augmented reality is one of the new widely
innovative digital marketing technique where real world environment, in which
objects that reside in real world are enhanced by various computer generated
information. Indeed can functionally focus on implementing this computer generated
perceptual information, sometimes across sensory parameters including visual and
auditory aspects for larger governing excellence to work on new quest horizons. This
is also competitively unique marketing tactic which has been strongly working ahead
for larger goals advancement, new criteria focused synergy and also for determining
new growth goals (Mathayomchan,. and Taecharungroj, 2020).
Marketing and promotional techniques
Indeed uses various innovative digital promotional techniques through which it has not
only build strong scope within wider customers market but also developed larger goals,
forming goodwill and larger revenue standards. The brand also has high promising
parameters for gaining informative multimedia marketing promotional techniques, to grow on
various targets and also to determine large scenarios to serve people with best digital
services.
 Customers touch points:Indeed generally used to consider looking at the different
customer touch point of the company. It had been analysed that indeed generally
provided more than one touch point to the customer in the market. As Indeed used to
provide the services with the help of website as well as App to the customer. This sort
of touch point are provided by other company as well, the thing which generally
makes indeed unique from other is that they also used to provide the touches to the
customer via email and SMS as well. Indeed generally used to collect the different
information about the customer from the market and on the basis of the same they
generally used to touch the different customer whenever they realise that there is
some sort of opportunity available they used to offer the same to the customer. This
generally used to help the company in building good trust with the customer and
proves really handy
for the organization as
well.


 External spaces:It is another uniqueness which is generally linked with the Indeed
only, it had been understand that indeed generally used to organize different sort of
exhibition in the External space other than organization. This exhibition generally
used to invite the different individual to pass on the CV and job role they are looking
to acquire. This generally used to help the company in building good customer base of
the company in the long run. Reason behind the same is identified that organization is
able to touch the wide number of the customer in the market. This is one of the
biggest reason which generally used to contribute very positively in building good
goodwill of the company in front of the other individual in the market. Indeed also
used to organize the different exhibition in the different campus as well, reason
behind the same is that indeed generally used to provide the good sort of offers to the
student in the initial stage itself which help them in building a good customer base
from the initial stage itself Via digital platforms:Indeed also used to provide variety of the digital platform
through which customer can reach the indeed in the best way possible. Indeed
generally used to provide the services with the help of the app and website, they also
used to provide the services with the help of different social media platform as well.
As indeed generally used to post the different job post on their Facebook as well as
Linked in page as well. Not only, that indeed also used to directly messaged the link
of different customer which they generally believes very much suitable for the role.
This sort of the activity in the organization ultimately used to help the company in
managing the interest level of the individual but also it used to help the indeed in
managing the trust with the client in the market as well. As different employer
generally used to trust the indeed for providing good sort of the employee to them.
Not only, that indeed also used to advertise about the job post on different website in
the form of advertisement. This ultimately used to help the customer in getting the
good sort of the option
through which they can
reach to the company.
 Through third parties:
It is another sort of
marketing technique
which is adopted by the

indeed to promote the services of the company in front of other. Indeed generally used
to advertise their services of the company on third party platform. This ultimately
used to help the company in reaching more number of customer in market. For
example indeed generally used to advertise their services on the google platform. This
generally helps the different customer in reaching the indeed by one click. Hence, this
marketing policy generally increase the cost of the company as company has to pay
some sort of money to the third party in the market but at the same time it also used to
help the company in reaching the needy customer in the best way possible. Not only
that Indeed also sometime used to advertise the services of indeed on companies
website. It ultimately help the company in building good customer data base, at the
same time organization also used to get the services of having good quality of the
human resources of the company in the market.
TASK 2
Use of two effective marketing model
AIDA model:
The model is used in marketing which describes the steps of a customers who used
during purchasing of a product. The model is used by top company in order to examine the
buying behaviour of customers. There are four stages involved within this which as mention
below:

 Attract attention: It means the marketing strategy of the company should be eye
catcher that will assist to grab attention of many customers towards it. For that Indeed
should design the content by using effective words and uses attractive pictures that
encourage people to visit the page once (Al-Thagafi, Mannion and Siddiqui, 2020).
For example, many videos in YouTubes are designed in such a manner that helps to
attract the customers and this in turn takes the users directly to a landing page and this
in turn increase the customer’s views. Hence, there is a need to design a content in
such an attractive manner which in turn encourage people to visit.
 Maintain interest:This is consider one of the most challenging stage of this model
because in this company has to maintain the interest or keep them engage towards a
page. That is why, Indeed should make sure that the advertisement present complete
detail along with photos, description or video clips etc. For example, top MNC
requires an accountant for their company and at that time, firm has to make sure that
essential requirement should be offered which help to maintain the interest of
candidate towards the ads (Kulkarni, Attal and Vasundekar, 2020). Also, with the help
of attractive post in social media will assist to examine the details such that it
determine the number of people click on ad and then company email them for
maintaining personal contacts.
 Create Desire:In this stage, company should maintain the interest among their
visitors and tries to find out the things that will assist to meet their needs. For that,
company should ensure that more necessary information should be provided to their
users in order to generate the best outcome. This in turn creates a desire among people
to apply for the vacant post. Thus it is clearly analysed that having an attractive post
in the advertisement will help to attract range of customers and this address the
emotion of users too.
 Take action:In this stage, company have to take action in order to provide best to
their customers. Also, in this stage, customer either purchase the product or leave that
(Damanik, Tarigan and Oh, 2020). For example, Indeed uses this model in which
once the post is posted in the blog and then company determine the number of click
and then start taking follow ups. Such that it gives call to that particular person in
order to determine whether they are interested for any post or not. Hence, this in turn
clearly stated that company should make effective planning in order to make decision.

In addition to this, it is analysed that it provides a formula to companies in order to
examine the purchasing pattern and promote them to purchase or visit the pages in order to
get best outcomes. In the same way, quoted firm is also perform in order to attract range of
customers along with its marketing styles.
Push and Pull Marketing strategy:
This type of strategy is used by many company in order to build the customer demand
for a product and service. Such that with the help of push marketing, company ties to promote
the product but consumer is not actively seeking the product. Whereas, pull marketing is link
with consumers and companies tries to response to the demand directly. In the same way,
Indeed is also used. Such that through push marketing, company sell their product but
customers are not actively seeking their product (Al Matroushi and et.al.,2020). These
promotions are used in TV Advertisement, billboards etc. Thus it is used to create brand
awareness and this in turn helps to sell the product in market. Such that Indeed used this
strategy and post a job advertisement in which bulk of vacancies are posted which promote
individual to click on the pages in order to generate the best outcome. For that company uses
social media marketing styles in which jobs are posted on Facebook, Twitter in order to grab
attention of many customers towards it.
On the other side, under pull marketing strategy consumer will actively seek out a
brand for a product because they are already aware of its reputation. Hence, in this having a
brand image at international market is necessary and that is why, it makes customer satisfied.
Therefore, Indeed use this strategy in the digital marketing perspective such that consumer
will be influenced by effective search engine optimization in which pay per click blogs are
used. Also, in this company uses SEO in order to make an attempt to promote their website
that helps to attract the customers (Matthews and et.al.,2020). This in turn leads a company to
attract range of customers. Currently quoted firm us actually uses social media marketing
which involves promoting the brand to potential customers through different platform and in
the same way, this pull marketing strategy is also used by the business in order to attract the
range of customers.
To evaluate the effectiveness of this marketing model, it is analysed that Indeed set a
goal to attract 30 new candidate for the job posted in the month of November, 2020 within
next 4 weeks. This can be attain by using the pull and push marketing strategy which in turn
improve the results. Thus, in the terms of marketing it is analysed that through intensive

advertising, the aim of the firm is to establish the brand image at market will be meet and
attracted range of customer towards it. In the similar way, Indeed and many other recruitment
companies are also uses this style in order to grab attention of many customers towards it. As
these strategy are inverse of each other but they are used for attracting range of customers.
For example, in push marketing, many companies paid Indeed to post the job
advertisement and if the candidate is selected then company get amount for their 100%
efforts. This clearly stated that with the help of effective marketing strategy company should
develop the best brand image which in turn attract the customers and also meet the define aim
as well (Baptista,Saldanha and Vong, 2020). While on the other side, with a fluctuation in
market need, company has to make effective planning in order to cope up with the problem
and this in turn improve the results. So it is analysed that out of push and pull, Indeed uses
pull marketing strategy in which it keep posting upon social media to attract the customers.
As this is one of the most attractive tool which in turn improve the results and generate best
outcomes as well. Hence, it is examine that through this marketing tool, company is tries to
attract the customers so that they will increase the financial performance and generate best
results as compared to others.
CONCLUSION
By summing up above report it has been concluded that Indeed is one of the fastest
growing company in recruitment industry. Such that it uses range of different tactics in order
to attract customers such that newspaper advertisement, social media platform etc in order to
encourage customers to visit the page. Further study concluded two models which helps to
evaluate the effectiveness of Indeed i.e. AIDA and Push and pull marketing model.
REFERENCES
Books and Journals
Chawla, Y., Kowalska-Pyzalska, A. and Silveira, P.D., 2019. Marketing and communications
channels for diffusion of smart meters in Portugal (No. HSC/19/05). Hugo
SteinhausCenter, Wroclaw University of Technology.

Dasgupta, S. and Grover, P., 2019. Impact of digital strategies on consumer decision journey:
special. Academy of Marketing Studies Journal. 23(1). pp.1-14.
Marriott, H. R. and Williams, M. D., 2018, May. Enhancing the Customer Experience:
Understanding UK Consumers’ M-Shopping Adoption Intention. In Academy
of Marketing Science Annual Conference (pp. 141-150). Springer, Cham.
Mathayomchan, B. and Taecharungroj, V., 2020. “How was your meal?” Examining
customer experience using Google maps reviews. International Journal of
Hospitality Management.90. p.102641.
Al-Thagafi, A., Mannion, M. and Siddiqui, N., 2020. Digital marketing for Saudi Arabian
university student recruitment. Journal of Applied Research in Higher
Education.
Kulkarni, M., Attal, G. and Vasundekar, V., 2020. Evaluating Effectiveness of AMFI
Campaigns: A Study Based on AIDA Model. In Computing in Engineering
and Technology (pp. 747-761). Springer, Singapore.
Damanik, F.K., Tarigan, W.P. and Oh, O., 2020, August. Influence of Social Media on
Tourist Decision Making. In 2020 International Conference on Information
Management and Technology (ICIMTech) (pp. 181-184). IEEE.
Al Matroushi, H. and et.al.,2020. Push and pull model of women entrepreneurship: empirical
evidence from the UAE. Journal of Islamic Accounting and Business
Research.
Matthews, L. and et.al.,2020. Developing climate services for Caribbean tourism: a
comparative analysis of climate push and pull influences using climate
indices. Current Issues in Tourism, pp.1-19.
Baptista, E.A., Saldanha, E.S. and Vong, M., 2020. The mediating effect of tourist
satisfaction among pull and push factors on tourists’ behavioural intentions;
the study case of international tourists in Dili, Timor-Leste. Timor Leste
Journal of Business and Management. 2. pp.66-70.