Principles and Practices of Marketing- PPM

Principles and Practices
of Marketing PPM

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business overview - ...............................................................................................................3
Marketing mix of consider company - ..................................................................................4
Reflects strategic decisions and relevant taught theories in its marketing efforts. ................5
CONCLUSION ..........................................................................................................................10
References:....................................................................................................................................11

INTRODUCTION
Marketing involves the sources that provides a framework to introduce any product or
services in the market. It is a process which facilitates the flow of the goods or services from the
makers to the users. Business organizations use this strategy to make the general public aware
about the products and to promote or present the manufacturing of the company to the users or
the consumers. Marketing includes various sources like, human practices, financing and
managing the promotional operations. It also helps in identifying the preferences or needs of the
consumers and then after analysing the likes and dislikes, providing them with the products of
their choice in the market. At present, the concept of marketing is depending upon the buyers
where the wants of the consumers is determined which is being satisfied after meeting the
demands of the consumers. This helps in increasing the sales and the profitability of the
company(Bhuyan, 2021). The major objective of the different business organizations is to
maintain the marketing activity of the company. It also enhance the growth and development of
the company and managing the brand name of the organization. This report talks about Primark
company which is a clothing brand of the United Kingdom. It has various branches in different
countries. The company was established in the year 1969 and the headquarters of the company is
situated in Dublin, Ireland. This report will discuss about the marketing strategy and the
marketing mix of the chosen company and it will also explains the concept of marketing
strategy.
MAIN BODY
Business overview -
The Primark is an UK based enterprise, this is an Irish retailer which is founded by Sir
Alfred Brown. This enterprise works in countries like France, Belgium and Australia and many
other places. This is an clothing retailer which deals as International brand. As subsidiary they
deals as British food processing company and this was founded in June 1969 at Mary street.
Sale of all enterprise is being created particularly for the company. This have their own brand
name. The major dealing of this company is in market of clothes. They keep on update their
designs so the users will become their permanent user. Company have many stores and outlets so
the consumer can easily access. They also take care of social well being of nation. The company
have various range of goods for women, men, kids, footwear, cosmetic products, party wear,

home wear and confectionery(Kisa, MWAURA, and TANUI, 2021). In 13 nations they
operate 384 stores. The first store of this company was launched in derby Ireland island England.
They provide good quality products and goods.
Marketing mix of consider company -
For understanding the strategies of market the company use mix marketing which set up
the selling tool which utilise in attract the demand of products. The normal formula for mix
marketing will consider seven factors. This referred tactics for the activity of market from which
they satisfy the requirement of user and the position which serves clearly in the mind of user.
This include demand and wants of the consumer so they can easily satisfied. The main factors
for this are mentioned below-
Products - This state the manufacturers of the company and improves to reach the basic
requirement for the buyer. The issue for this is develop the correct unit which advantage the
reach for the requirement. These can be tangible or intangible goods. Each product have its life
cycle in which the level of improvement, growth and decline of establishment is considered. All
level wants some decision of marketing. The other important point is of goods rivalry benefits,
this also describes the benefits of goods, this assist in company's expand in market segment and
for raising the value. In context of Primark, the product line of the company are women, men,
kids and many more every good have a huge value for service and variation makes makes the
good mix extensively. This also includes new products which are close to the existing goods.
This offers wide range of products and basic style entity for users from past
experiences(Lahtinen, Dietrich, and Rundle-Thiele, 2020).
Price – The value of service for the buyer which is a point of communication for the producer
and the user. The price of the product position in the market place, will details the consumer for
the level of user, many strategies for valuation will being utilised. As per the Primark, this target
the value which founds the user and commit them for keep up in recent trends. This gives
affordable price which influence and attracts many buyers. This is because of the range of
economy and production of products in many countries.
Place - The cause of location will design the thinking of the distribution of goods and this also
include the chain of supply which will deliver the product from the manufacture to he
consumers. These goods will be sell directly to the user from the manufacturer. The buyer can
shop offline or online(Lim, 2021). This describes the basis of main feature on the products