Principles and Practices of Marketing PPM

PRINCIPLES AND
PRACTISES OF
MARKETING PPM

TABLE OF CONTENT
 INTRODUCTION
 SITUATIONAL ANALYSIS
 PEST
 HOFSTEDE CULTURAL DIMENSIONS
 CUSTOMER BASE
 COMPETITION ASPECT
 OBJECTIVES
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is an action which is taken by businesses to be able to promote the services and products
in the market through the medium of advertisements, etc.
 Ford was established in 1903 and is having its headquarters in Michigan, United States and is
thinking of expanding into Nigeria which is a developing country.
 There are 190,000 employees working in the organization as of 2019 and the net income of the
organization has come down to $47 million.
 The presentation is going to discuss the situational analysis and objectives of the organization to be
able to gain the competitive edge in the industry.

SITUATIONAL ANALYSIS
 Understanding the environment in which the business
is operating is very essential to make a strong base in
the market which is going to make the company be
able to have higher functioning.
 There is going to be clear sense of direction which the
organization is going to have if they understand the
external and internal factors which are impacting the
organization to be able to operate effectively in the
market.