International Student Recruitment Strategy

This assignment provides advice to an Australian university on developing a successful international student recruitment strategy. It analyzes the benefits of targeting Chinese students, given their significant presence in Australian universities and Australia's strong relationship with China. The assignment also recommends diversifying the target market by considering Indian students and engaging with educational institutions in 'second-tier' China. Furthermore, it emphasizes the importance of developing effective educational policies, offering foundation courses, and conducting public relations activities to attract international students.

Principles of International Business

Contents
Ques 1 . Advising the Australian University about the country in which the university should target
additional students...................................................................................................................................3
REFRENCES..............................................................................................................................................4

Ques 1 . Advising the Australian University about the country in which the university
should target additional students
Advice to the Australian university is that they should target an Chinese student those who are
planning to get education from abroad or get recruitment. Australian universities can target
China. It has been identified from the surveys report that approximately half a million foreign
students enrolled in Australian universities every year, tertiary education is an export earner now
worth approx. 30 billion $. However, the massive popular of international students are Chinese
while only10% are from India. It has also been analyzed that Australia also has good relationship
with china (Buckley, P., 2017)
Therefore, it would be easier for an university to target the student belonging to China and this
strategy will also assist university in influencing the students to avail the educational services
from Australia. An university also provided an advice to deal with portfolio of the countries.
This recommendation or suggestion is given on the basis of consideration that as it is difficult to
predict future economic condition of nation. It has also been advised to Australian university that
it could work with educational institutions in “second tier” china to attract students aspiring to
study abroad .It has also been advised to Australian university that chairman of educational
institution should conduct scholarly interaction with the china, as this will help management
team in identifying the issues faced by universities in China. Another suggestion to Australian
university is that they can also target Indian students those intends to visit Australia or other
countries for higher studies. An university can attract students from India as well as china by
offering them several job opportunities. As per the international student enrolment data 2015
there was approximately 71, 503 as for vocational education and training, India is the country
where students travel abroad for studying (Penrose, E.T., 2017)
) It is required by an Australian university to develop effective educational policies. As this will
help university in attracting more number of students. Another important advice to Australian
University to offer foundation courses intensive other languages. An Australian universities can
make strategies for engaging in public relations and require to put their efforts for recruiting
students or graduates from other countries. An Australian university need to realize that with the
suitable strategies as well as appropriate plan, an university can enroll more number of overseas
students easily. It is also required by management team in an university to develop the
understand about the factors which influence the choice of country for continuing their studies.
As this activity will assist management team in formulation of plans (Buckley, P., 2017)

REFRENCES
Buckley, P., 2017. International business. Routledge.
Penrose, E.T., 2017. Foreign Investment and the Growth of the Firm 1. In International
Business (pp. 33-48). Routledge.
Stough, T., Ceulemans, K., and Cappuyns, V., 2018. Assessing sustainability in higher education
curricula: a critical reflection on validity issues. Journal of Cleaner Production, 172, pp.4456-
4466.