Recruiting International Students: Focus on India

Running head: Principles of international business
Principles of International Business
Name of the Student
Name of the University
Author Note

1
Principles of international business
Introduction
In the process of growth, it is vital for universities to enroll more students. However,
as an international responsibility, Universities should also focus on enrolling international
students. Currently there are 2000 International students in Australia, and the University
plans to increase the capacity by another 30% (adding 600 more international students).I
think, the university should focus on recruiting these 600 students from India.
Reasons:
Universities should focus their recruitment campaigns on Indian students. The
Australian universities are not even on the radar of the Indian students who are planning to
study abroad. With tertiary education being a significant export of Australia, capturing a
market worth of Aus$30 billion and 500,000 foreign students enrolled, India represents only
11% of these students and China forming the majority. In such context, it might be helpful for
Australian universities to build ties with ‘portfolio’ of countries, and expand its student base
beyond just China. Even though Australia has strong ties with China, focusing on having a
portfolio of countries can be helpful since given the economic turmoil, it is difficult to predict
economy of which country might go up or down in the future. Moreover, considering that
most of the students aspiring to study abroad can speak English, can be allow them to
acclimatize with the Australian society faster. The University should focus on the second tier
Indian cities, since most of the students from the first tier cities aim to study in Universities in
the US or Europe.
Moreover, focusing on Indian students can be a strategic decision considering the
recent partnership in education between Australia and India, with the Indian government
pledging to provide training to 400 million of its citizens by 2022 and university education to