Principles of Marketing: Brand Extension, Target Market, PESTLE Analysis, Ansoff Matrix, Brand Identity Prism

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Added on 2022/12/09

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This document discusses the principles of marketing, focusing on topics such as brand extension, target market, PESTLE analysis, Ansoff matrix, and the Kapferer brand identity prism model. It provides insights into the marketing strategies of Colgate and its products.

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Principles of Marketing: Brand Extension, Target Market, PESTLE Analysis, Ansoff Matrix, Brand Identity Prism

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