Brand Extension of L’Oréal: A Marketing Analysis

Principles of Marketing

EXECUTIVE SUMMERY
This Report discuss about the brand extension of the company. L’Oréal is a world famous
brand for skin and hair care. Now L’Oréal is going to launch new products that are Hair Styling
Appliances. Company use PESTLE analysis because company operating their business in so
many foreign companies so company need to identify that in this time which factors affect most
in Brand Extension. With the help of Ansoff Matrix Company select one strategy for new
products. In this report, company use Kapferer's Brand Identity Prism model so that company
effectively create their new product brand value. This report also discusses about the competition
factors through conduct comparative analysis with the different company.

Table of Contents
EXECUTIVE SUMMERY.....................................................................................................................................2
INTRODUCTION...................................................................................................................................................4
METHODOLOGY..................................................................................................................................................4
FINDINGS..............................................................................................................................................................4
Existing Brand and Brand Values......................................................................................................................4
Description of Target Market.............................................................................................................................6
Analysis of the New Product..............................................................................................................................7
An Explanation of the New Product...................................................................................................................8
Comparative Analysis.........................................................................................................................................9
CONCLUSION.......................................................................................................................................................9
REFERENCES......................................................................................................................................................11