Comparison of Marketing Strategies: Pantene vs Head and Shoulder

PRINCIPLES OF
MARKETING

Table of Contents
EXECUTIVE SUMMARY-............................................................................................................3
INTRODUCTION- .........................................................................................................................4
FINDINGS.......................................................................................................................................4
Comparison of target market.......................................................................................................4
Products and brand values comparison........................................................................................5
Comparison of Price....................................................................................................................5
Evaluation of Place (Distribution)...............................................................................................7
Comparison based on promotional strategies of brands..............................................................7
CONCLUSION AND RECOMMENDATIONS- ..........................................................................8
REFERENCES................................................................................................................................9

EXECUTIVE SUMMARY-
The current report is based on Pantene and Head and shoulder marketing mix strategies in
which they have been select different elements for their products. The aim of this research is to
identify the impact of elements chosen by each brand. In this study secondary method has been
used that provide appropriate findings and draw final conclusion.