Principles of Marketing: Aldi Environmental and SWOT Analysis

PRINCIPLES OF
MARKETING

Table of Contents
 INTRODUCTION AND BACKGROUND
 MAIN BODY
 Environmental analysis
 SWOT analysis of Aldi
 CONCLUSION AND RECOMMENDATION
 REFERENCES

INTRODUCTION AND
BACKGROUND
 The current report is based on Aldi company, operate business in UK retail sector.
 The purpose of this presentation is to determine the external and internal factor affect
Aldi business.
 The aim of this study is to examine issues and factors, and explain recommendations
after analysing the organizational environment.
 The vision of Aldi is to allow consumers to live richer lives for less.
 The mission of company is to continually set standards for food retailing and expand
market position all over the world.

Environmental analysis
Internal factors in organization-
Marketing issues-
 Aldi faces marketing and position problems, due to ineffective marketing plan they cannot be able to build their
lead in consumers mind.
Management issues-
 Another issue faced by firm due to not utilizing technology for operations, that affect business growth within
food retail industry in UK.
Product issues-
 As compare to other brand, Aldi have smaller range of goods along with this they face issues poor management,
they cannot be able to utilize technology in food production system.