Principles of Marketing: Head & Shoulders vs Pantene

Principles of
Marketing

EXECUTIVE SUMMERY
The report summarise information of marketing mix, which is require to be followed in
order to establish a product within the target market. Marketing mix involve pricing, place,
product and promotional techniques as well. The pricing strategy of Head and shoulder is
penetrative that attract premium customers. On the other hand, Pantene follows competitive
pricing policy that help in attracting large market share. It is important for both the brands to
have effective promotional strategies and ensure that demand of product is met with customers in
an effective manner.
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Contents
EXECUTIVE SUMMERY..............................................................................................................1
INTRODUCTION...........................................................................................................................3
FINDINGS.......................................................................................................................................3
Target Market.........................................................................................................................3
Product/Brand.........................................................................................................................4
Price........................................................................................................................................5
Place.......................................................................................................................................5
Promotion...............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6
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