This report explores the principles of marketing used by Coca Cola brand, including its market share and plans for new products. It discusses the methodology used for research, findings on the existing brand and target market, analysis of the new market, and competition. The report concludes with recommendations for the brand's expansion.

Coca Cola's management principles, global growth, market share, new products, brand analysis, target market, competition.

Principles of Marketing for Coca Cola Brand

Marketing Strategy

This presentation discusses the principles of marketing and how they apply to brand extension. It focuses on the case study of Coca-Cola's Diet Cock and its market analysis in the Netherlands. The presentation covers topics such as methodology, findings, target market, analysis of the new market, and brand extension options.

Indiana University

Leadership Management

Principles of Marketing: Brand Extension and Market Analysis

Presentation

This report analyzes the brand extension of Coca Cola and its competition with Diet Pepsi. It discusses the methodology used for the study and the findings obtained. The target market for Coca Cola's smoothies is identified using the STP model. The report concludes with the challenges faced by Coca Cola in introducing diet coke and the competition it faces from KFC smoothies.

Brand Extension of Coca Cola: A Marketing Analysis

marketing

This report discusses the brand extension task to Coca Cola company. It covers the existing brand and brand values, description of the target market, analysis of the new market, including trends, an explanation of the new product, and competition. The report also highlights the marketing and branding strategies used by Coca-Cola for successful brand extension.

Universidad del Rosario

Coca-Cola Brand Extension: Marketing and Branding Strategies

This presentation discusses the brand extension strategy of Coca Cola, a leading beverage company. It provides an overview of the company and its existing brand values. The presentation also explains the concept of brand extension and introduces the new product, Diet Coke. It explores the target market for the brand extension and analyzes the influence of trends and PESTEL factors. Additionally, it compares Coca Cola's brand extension with competing goods.

Coca Cola Brand Extension

This presentation discusses the brand extension of Coca Cola, focusing on the introduction of a new product under the same brand name. The study is based on secondary research and explores the concept of brand extension, branding strategies, target market identification, and competition from Diet Pepsi. The presentation also includes an analysis of the market trends and the use of PESTLE analysis and Ansoff matrix to identify new market opportunities. The conclusion highlights the importance of marketing in the success of the new product and the challenges it may face from competitors.

Brand Extension of Coca Cola

This report discusses brand extension and different elements of brand extension, using Coca-Cola as a case study. It explores the existing brand and brand values, target market, analysis of the new market and trends, and provides an explanation of the new product. The report also includes a comparative analysis and concludes with recommendations for brand extension.

Principles of Marketing for Coca Cola Brand

End of preview

Principles of Marketing: Brand Extension and Market Analysis

Brand Extension of Coca Cola: A Marketing Analysis

Coca-Cola Brand Extension: Marketing and Branding Strategies

Coca Cola Brand Extension

Brand Extension of Coca Cola

Brand Extension Report

Principles of Marketing for Coca Cola Brand

End of preview

Principles of Marketing: Brand Extension and Market Analysislg...

Brand Extension of Coca Cola: A Marketing Analysislg...

Coca-Cola Brand Extension: Marketing and Branding Strategieslg...

Coca Cola Brand Extensionlg...

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Brand Extension Reportlg...

Principles of Marketing: Brand Extension and Market Analysis

Brand Extension of Coca Cola: A Marketing Analysis

Coca-Cola Brand Extension: Marketing and Branding Strategies

Coca Cola Brand Extension

Brand Extension of Coca Cola

Brand Extension Report