This presentation discusses the brand extension of Coca Cola, focusing on the introduction of a new product under the same brand name. The study is based on secondary research and explores the concept of brand extension, branding strategies, target market identification, and competition from Diet Pepsi. The presentation also includes an analysis of the market trends and the use of PESTLE analysis and Ansoff matrix to identify new market opportunities. The conclusion highlights the importance of marketing in the success of the new product and the challenges it may face from competitors.

MG412 Principles of Marketing

Develop a 10 minute group presentation and a 1000 word report on a brand extension for an existing brand.

Coca Cola's brand extension and competition from Diet Pepsi analyzed with market trends and marketing strategies.

Brand Extension of Coca Cola

This report analyzes the brand extension of Coca Cola and its competition with Diet Pepsi. It discusses the methodology used for the study and the findings obtained. The target market for Coca Cola's smoothies is identified using the STP model. The report concludes with the challenges faced by Coca Cola in introducing diet coke and the competition it faces from KFC smoothies.

Leadership Management

Brand Extension of Coca Cola: A Marketing Analysis

This report discusses brand extension and different elements of brand extension, using Coca-Cola as a case study. It explores the existing brand and brand values, target market, analysis of the new market and trends, and provides an explanation of the new product. The report also includes a comparative analysis and concludes with recommendations for brand extension.

Nutrition and Wellness

Brand Extension Report

Principles of Marketing (POM)

This report it needs to be made following the 1st project which I will attach here          Project is about Tesco please follow the above instructions    Thank you

Oxford Business College

MG412 CW2 Brand Extension Report

Presentation

This presentation discusses the brand extension strategy of Coca Cola, a leading beverage company. It provides an overview of the company and its existing brand values. The presentation also explains the concept of brand extension and introduces the new product, Diet Coke. It explores the target market for the brand extension and analyzes the influence of trends and PESTEL factors. Additionally, it compares Coca Cola's brand extension with competing goods.

Coca Cola Brand Extension

This assignment focuses on the integrated marketing communications of Coca-Cola, specifically in promoting the brand through social media marketing. It discusses the target audience, opinions about the product, and the necessary actions to expand the customer base.

Brand Extension of Coca Cola

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Brand Extension of Coca Cola: A Marketing Analysis

Brand Extension Report

MG412 CW2 Brand Extension Report

MG412 CW2 Brand Extension Report

Coca Cola Brand Extension

Integrated Marketing Communications of Coca-Cola

Brand Extension of Coca Cola

End of preview

Brand Extension of Coca Cola: A Marketing Analysislg...

Brand Extension Reportlg...

MG412 CW2 Brand Extension Reportlg...

MG412 CW2 Brand Extension Reportlg...

Coca Cola Brand Extensionlg...

Integrated Marketing Communications of Coca-Colalg...

Brand Extension of Coca Cola: A Marketing Analysis

Brand Extension Report

MG412 CW2 Brand Extension Report

MG412 CW2 Brand Extension Report

Coca Cola Brand Extension

Integrated Marketing Communications of Coca-Cola