Principles of Marketing

Principles of Marketing

TABLE OF CONTENT
 Introduction
 Background of chosen brand
 Coverage of market trends using PESTLE analysis
 Explanation of new product and target market
 Brand Extension
 Conclusion
 References

INTRODUCTION
 Marketing is the study as well as management of exchange relationship,
further it is the process of maintaining relationship with and satisfy
customer's needs.
 In the same way, the presentation main aim is to describe the importance
of marketing.
 Chosen firm for this presentation is Ben & Jerry which offer sugar free
ice cream to the customers of UK and now It wants to expand its business
to be a chocolate bar ice who offer sugar free ice-cream.

Background of chosen brand
 Brand is the particular name that is given to the product and its service that
helps to identify it from others. Therefore, it can create and stand for
loyalty, faith and mass market appeal as well.
 Brand extension is that market strategy where a new product is further
launch under its existing brand. It may be possible that the category in
which the product is launched may be related or unrelated to the brand's
category.
 Brand extension is necessary because it helps to increases brand image and
the chances of risk in decrease.
 Through this, the efficiency of promotional expenditure increases and
consumer are also seek for a variety as well.