This report analyzes the brand portfolio and brand elements of Ben and Jerry's, identifies current trends and upcoming opportunities in European markets, recommends a new brand extension idea, and evaluates the company's current brand equity using Keller's CBBE model.

Analyze Ben and Jerry's brand, identify trends, recommend brand extension, and evaluate brand equity.

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

This report suggests a brand extension idea for Ben and Jerry's in the UK market. It includes market analysis, STP analysis, marketing mix, and Keller's CBBE model. The report discusses the brand portfolio, brand elements, and brand equity of Ben and Jerry's. It also analyzes the UK market trends and consumer demand for healthy frozen dessert products. The recommended brand extension idea is to create an ice cream line with low fat and high protein content, containing dairy and non-dairy options with unique flavors. The target consumer segment is fitness-focused consumers, and the positioning strategy is to promote health and additional benefits provided by the new ice cream range while emphasizing the trusted history of the company in delivering high-quality products.

Marketing

Brand Extension Idea for Ben and Jerry's in UK Market

This presentation suggests a new brand extension for Ben and Jerry's by conducting a market analysis and looking at the brand. The idea is to create a healthier ice cream line with lower calorie and fat and higher protein. The presentation also discusses the brand portfolio, market analysis, brand equity, and conclusion. The references used in the presentation are also mentioned.

Brand Extension for Ben and Jerry's: A Market Analysis

This report analyzes the 4Ps of marketing mix and target market of Halo Top and Ben & Jerry's ice-cream. It also evaluates their pricing, product, place, and promotion strategies.

Hartpury University and Hartpury College

The 4Ps Marketing Mix: Analyzing Halo Top and Ben & Jerry's Case Study

This report explores the effectiveness of marketing mix and marketing planning process in the principle of marketing. It discusses the strategies and practices used by companies to achieve their selling objectives. The report also covers topics such as segmentation, target market identification, and positioning.

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

In this document we will discuss about Principles of Marketing and the 4Ps and below are the summary points of this document:-


	
	The report covers the principles of marketing and the use of the 4Ps marketing mix to analyze enterprise market strategies.
	
	
	The report covers Haagen-Dazs and Ben and Jerry&#39;s, with findings on their target markets, including age, gender, personal disposable income, and lifestyles.
	
	
	The report describes the product/brand of the two enterprises, including Levitt&#39;s model, Aaker&#39;s brand personality, and environmental strategies.
	
	
	The report concludes by discussing the pricing, distributional, and promotional strategies of the enterprises.
	


Principles of Marketing and the 4Ps: Analyzing Market Strategies and Growth of Enterprises

Report

Principles of Marketing

This report compares the target markets, product/brand, price, place, and promotion of Haagen-Dazs and Ben & Jerry ice cream brands.

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

Brand Extension Idea for Ben and Jerry's in UK Marketlg...

Brand Extension for Ben and Jerry's: A Market Analysislg...

The 4Ps Marketing Mix: Analyzing Halo Top and Ben & Jerry's Case Studylg...

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Processlg...

Principles of Marketing and the 4Ps: Analyzing Market Strategies and Growth of Enterpriseslg...

Principles of Marketing: Haagen-Dazs vs Ben & Jerrylg...

Brand Extension Idea for Ben and Jerry's in UK Market

Brand Extension for Ben and Jerry's: A Market Analysis

The 4Ps Marketing Mix: Analyzing Halo Top and Ben & Jerry's Case Study

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

Principles of Marketing and the 4Ps: Analyzing Market Strategies and Growth of Enterprises

Principles of Marketing: Haagen-Dazs vs Ben & Jerry