Principles of Marketing: Analysis of Strategies and Targeted Market

PRINCIPLES OF MARKETING
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EXECUTIVE SUMMARY
The aim of this project report is to analyse the influence of principles of marketing and
state the monitor impact of marketing strategies of product, price, place and promotion. This
project reports also throws a light on target market of an organisation. This project will highlight
all required information regarding marketing strategies and principles of marketing strategies.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Comparison of targeted market...................................................................................................4
Analysis of products and their brand values...............................................................................5
Evaluation of pricing strategies that are used by organisations..................................................6
Lucozade and RedBull’s channel management..........................................................................7
Evaluation of promotion strategies used by organisations..........................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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