Marketing Planning Process for Electrical Vehicles: Components, Importance, and Application

This article discusses the marketing planning process for electrical vehicles, including the components of the process, the importance of adopting a marketing orientation, and its application to EV business. It also covers conducting an environmental audit with the help of PESTLE framework for EV market along with relevant micro factors. Additionally, it explains the extended marketing mix 7p's and how the development of marketing mix contributes to effective marketing planning.