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Pricing Strategies for the Ford Motor

   

Added on  2021-05-31

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Running head: PRINCIPLES OF MARKETING BUSINESS1NameCourseLecturerDate
Pricing Strategies for the Ford Motor_1

PRINCIPLES OF MARKETING BUSINESS2The ford companyPricing strategies for the Ford Motor. Ford Motor concentrates on assembling of two types ofvehicles; the luxury cars and commercial cars or rather automobile cars. This, therefore, calls fordifferent pricing strategies to be employed so as to be able to a high number of sales compared totheir competitors Audi and BMW car model.[ CITATION Fer17 \l 1033 ] The Ford motor company,therefore, has employed several pricing strategies to achieve the maximum sales and profits. Thefollowing are the strategies;1.Auto spare part pricing strategyThe ford company as stated above, ventures in assembling both luxury cars as well ascommercial and automobile cars. In most cases, the commercial vehicles require oftenmaintenance due to tear and wear of some parts. This makes them, during choice making on thecar model to purchase for their commercial activities, settle for a car that has cheap and readilyavailable spare part. With this information and knowledge, the ford car company has employedthe auto spare marketing strategy as a way of encouraging potential customers to buy their carswith an assurance that in case of spare parts need, they can easily and affordably acquire them.[ CITATION aut15 \l 1033 ]2.Market-oriented pricing strategies One of the main goals and motivating objectives of the ford car company is setting upproduct prices that tally with the market conditions after considering the current marketcompetition, demand and consumers point of view. The ford company employs this strategymore so to the trucks and sedans that it produces.
Pricing Strategies for the Ford Motor_2

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