Principles of Marketing: Head and Shoulders vs Pantene

Principles of marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Stage 1..............................................................................................................................................2
FINDINGS.......................................................................................................................................2
2. Product.....................................................................................................................................3
3. Price.........................................................................................................................................4
4. Place.........................................................................................................................................5
5. Promotion.................................................................................................................................6
Stage 2..............................................................................................................................................6
Brand extension opportunity: ......................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCE.................................................................................................................................10

INTRODUCTION
Marketing is consider as important activity which is used by organisation to increase the
business performance and profitability by providing information and attracting the people. This
involves various strategies which attracts people and emphasis to buy products and services. In
business market there are various marketing strategies and principle which are using by branded
organisation to run their business effectively a15758239242611575895289388nd maintaining
profits. Technology is changing on continuous basis which provide new method and working
status to organisation in order to make profits. Marketing principles are mainly based on
principles of marketing which helps to increase the sale and profit margin.
In the broad sense, the marketing of the product is based on the principles referred to as "4 Ps" co
ntaining material, cost, position and promotion. This report is based on two brands that are Head
and Shoulders Shampoo and Pantene Lady's Shampoo which helps to understand how such
organisation are using marketing strategies for the purpose of increasing number of customers
and profits.
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