Principles of Marketing: A Comparison of Head & Shoulders Shampoo and Pantene Lady's Shampoo

Principles of Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
FINDINGS.......................................................................................................................................3
Comparison between the two companies....................................................................................3
CONCLUSION AND RECOMMENDATION...............................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is basically, when any owner or producer of goods and services wants to find
out demands for certain products and services, and then forcefully try to fulfil that demand.
Marketing is directly relate to consumer. This is the perfect way to promote goods and services,
also this is helping in increase business sales. Marketing Principles are some logical and
meaningful aspects of business which mainly focus on consumer. Marketing Principles very
useful for sales operations. These principles providing logical ways to improve our sales chart. It
is influence consumer to buy our product and services. This is all about Principles of Marketing.
In this project we'll compare and contrast how effective the application of the 4Ps is for “Head &
Shoulders Shampoo” and “Pantene Lady's Shampoo”.
FINDINGS
Comparison between the two companies
Basis of comparison Head & Shoulder Pentene Lady's Shampoo
Target Market Head & Shoulder offers
personal care products. It is an
American Company was
introduced in the year 1961.
P&G is the parent company of
Head & Shoulder (Sam and
Chatwin, 2019). The company
has targeted middle class and
upper-middle class income
groups.
Pentene was first introduced in
Europe in 1945. Then it was
purchased by Procter &
Gamble (P&G; an American
Company) in 1985. Pentene
targets middle class and upper-
middle class income groups.
Product/Brand Head & Shoulder is a 50-year-
old brand with more than $1
billion in annual sales, and
recently became the top selling
shampoo brand for the men
and women. It is offers a range
The first value of the pentene
in customers' mind is good and
shiny hair. Pentene brand value
increased after purchased by
its parent company P&G,
which is high goodwill owned