Principles of Marketing: Launching Stereo Energy Drinks by Britvic

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
PRODUCT AND SERVICE DESCRIPTION ...............................................................................3
a) – Brief description ..................................................................................................................3
OUTLINE MARKET ANALYSIS .................................................................................................4
b)- Brief analysis of the market ..................................................................................................4
c- Key market trends ...................................................................................................................4
d- Key competitors and their positioning ....................................................................................5
e- Current customer behaviours...................................................................................................6
f – Main issues and Opportunities ..............................................................................................6
SEGMENTATION,TARGETING AND POSITIONING .............................................................7
G- Segmentation..........................................................................................................................7
h)- Profile and persona of target market......................................................................................7
i)– Statement identifying target market to buy ..........................................................................8
MARKETING MIX.........................................................................................................................8
j)- Product ...................................................................................................................................8
k)- Pricing strategy ......................................................................................................................9
l) Promotional strategy- ..............................................................................................................9
m) Distribution strategy-............................................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing refers to the activity of showing down and advertising the products and
services of the company in the best possible way. It regards with reaching to the end customer
more effectively and efficiently (Deepak, Jeyakumar, 2019.). It refers to the activities being
undertaken by the company to promote its selling and buying of products and services. Britvic is
purpose driven company with clear set of values and vision and which is multinational company
which is being based out of UK that provides wide variety of beverage product and
services(Britvic ,2019) . Present report will be based on application various marketing principles
for launching new product by Britvic in the marketplace. it provides an account of account to
highlight the market analysis with brief into what is the company segmentation, targeting and
positioning and lastly will highlight with recommended marketing mix of the company by taking
into consideration various product, pricing and other strategies.
MAIN BODY
PRODUCT AND SERVICE DESCRIPTION
a) – Brief description
The company account to launch new product that is Stereo energy drinks. It is a health
drink which adapts to meet the needs of customers to stay fit and accounts to get stamina and
fight against the Pandemic Covid -19.

The products is so well designed which takes into consideration to the prices which are
being affordable for all segments of the customers where it account to target with the message
which is by the use of the product the customers will account to boost up there immunity. It is
being highly attractive as its packaging is being done in the way which is simple and deliver the
message of what company wants to.
The energy product of the company adapts with no added preservatives with accounting
with pure and hygienic form of producing its drinks as a result build the trust of its target
audience and helps the company to increase sales and positive word of mouth. The energy drink
products of the company is being promoted through various social media activities on Facebook,
Instagram and others which helps in reaching to the end customers more effectively and
efficiently and let in knowing what is being new to the company and how it can turn out the
benefit for the customers.
The taste of the drink is also good where the product was being initially offered as free
sample to the target customers.
It as a result account to launch the stereo drinks in different marketplace and customer
segments which serves as the means of being hygienic to customers.
OUTLINE MARKET ANALYSIS
b)- Brief analysis of the market
The brief analysis of the market for UK in food and beverages account with revenues in
same is projected to reach with euro 69,65,214 euro in 2020 which helps the organisation sknow
that the market for the beverage industry is being growing on a constant pace. It as a result
might help the company in serving with needs and wants of target customers in UK more
prominently, which will account with huge sales revenue and high margins of profitability.
The revenue is being expected to account with annual growth rate that is (CAGR2020-
2025) of 5.2% resulting in expected market value and volume of euro 75,64,000 euro by 2025.
It accounts with the average revenue by per user in beverages to grow up by
approximately to 259 euro which guides with the disposable income of the individual to be high
in the marketplace (Food & Beverages, 2019).