Principles of Marketing: Strategies for John Lewis' Baby Food

Principles of marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
An overview of business idea.....................................................................................................3
SMART Objectives -...................................................................................................................3
Objectives of business.................................................................................................................4
Marketing mix - ..........................................................................................................................5
Marketing analysis BCG.............................................................................................................5
Marketing developing strategy....................................................................................................6
Customer Driven Strategy...........................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The principles of marketing is a combination of marketing ideas which is used by various
organizations for developing an effective marketing strategy. It also assist the firm for run their
functions smoothly. Due to the effective use of various principles in marketing firm is able to
enhance the reach of new and existing product at various locations quickly (Al Hadi, Cahyo and
Budi, 2021). The chosen company is John Lewis and it is one type of retail based organization.
The company was established in 1864 and the head-office of this firm is situated in United
Kingdom. This company is dealing with wide range of products which includes clothing,
watches, giftware, cosmetics, financial services, housewares and so on. The report will be
covered introduction, objectives of marketing plan, discussion about marketing mix 4Ps,
Marketing analysis BCG matrix. It further covers marketing developing strategies and customer
driven strategies.
TASK
An overview of business idea
Here the selected company is John Lewis and the name of the product which are going to
introduce in market is baby food. The main reason for launching this type of product in market
is to provide healthy and tasty food to all children's and also for maintaining positive relations
with their clients for long time. With help of facilitating this type of products firm is able to
sustain the brand image and goodwill in market for long time. This type of food will assist the
firm for develop a strong customer base in large number. Due to the use of various marketing
strategies firm is able to enhance the awareness of their new product at maximum level in
various locations within low time. According to organization in this product only natural and
healthy ingredients are mixed which is highly beneficial for customer health.
SMART Objectives -
The SMART objectives is basically a concept or the set of five stages. The SMART
objectives is described the goals of the organization regarding their product and service. The
stages which are involved in smart objectives are described below -
 Specific – In this stage company required to deliver their product and services to
customers in specific manner. With help of providing specific details to users in both
offline and online mode, the reach of their new product are easily increased in market

internationally. Due to providing specific content to users, they easily understand the
importance and procedure of product and also get knowledge about that in which way the
product is used. The specified details assist the firm for generating revenue and profit at
higher rate for long duration.
 Measurable – Here measurable is defined as a success and failure rate of organization
which is totally depend on their new and existing products. In context to John Lewis,
their product baby food is highly success-able in market or in any location. Because in
today's time it is one of the product which is highly like to avail by users for their
children's. Due to utilizing this type of product the health of children are easily secured
for long time.
 Achievable – Here achievable is basically defined as gaining and accomplishing
something which includes profitability, market share, goodwill and others (Ali and
Anwar, 2021). With help of gaining market share and profitability firm easily expanded
their services and business activities at global level within low time. In this way
convenience are highly enhanced for users to buy the product within low time.
 Relevant – Relevancy is defined as a availability of reliable and meaningful data, which
is delivered by organization to customers regarding their goods and services. Due to
providing accurate and reliable information the trust and loyalty of buyers towards firm
are easily sustained in long term.
 Time bound – It is defined as one of the most important factor for organization in aspect
of delivering quality product to customers. Due to delivering products to customers in
time their goodwill are easily sustained in market for long time.
Objectives of business
 First objective of this organization is to facilitate tasty and hygienic food product to
customers such as children's or kids for protecting their health from various diseases.
 Second objective is to develop a strong social and positive connections with clients for
long durations.
 Thirdly generating revenue or portfolio of the firm with help of baby food for long time.
Due to enhancing revenue organization is able to expand their services and various
activities quickly in global manner.