Marketing Mix of Kmart, Target, and Big W

This case study analysis compares and contrasts the marketing mixes of Kmart, Target, and Big W, discussing how each retailer creates a unique position in the retail market. It explores how these retailers create value for their customers and use socially responsible product decisions to capture customer value. The analysis also highlights the challenges faced by Big W in terms of product range and pricing. Overall, Kmart and Target are successful in creating and delivering substantial customer value compared to Big W.