Principles of Marketing: A Comparison of Cadbury Dairy Milk Chocolate and Lindt Excellence Milk Chocolate

PRINCIPLES OF
MARKETING

EXECUTIVE SUMMARY
The report consists the proper use all the principles of marketing and their effect on the
chocolate brands such as Cad bury Dairy Milk Chocolate and Lind t “Excellence” Milk
Chocolate. A comparison will be made which will show that how the demand of the cad bury
dairy milk is more than the demand of Lind t milk chocolate in the market. The marketing
strategies followed by both the companies and the target audience who will consume the product
of the organizations will be mentioned. The market position and the segmentation of the products
of the organization are discussed in brief in the report.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
LO 1.................................................................................................................................................4
Comparison in the Marketing Mix of Cad bury Dairy milk and Lind t “Excellence” Milk
Chocolate.....................................................................................................................................4
LO 2.................................................................................................................................................7
The comparison in the STP marketing planning process for Cad bury Dairy Milk Chocolates
and Lind t “Excellence” Milk Chocolates...................................................................................7
CONCLUSIONS..............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
The principles of marketing consists of the 4 P's which effects the sales and purchase of the
products produced by a producer in the market. The principles of marketing are made so that the
product can have their own identity in the market by which the customers can easily recognize
the product, producer of the product and the company who name is used for the selling of that
product or service. There are 4 principles of marketing by which the sales of the product and
services gets effected and they are product, place, promotion and price of the products and
services.
Cad bury dairy Milk was introduced in the United kingdom in 1905. It is a milk chocolate
which is highly in demand all over the world whereas the Lind t “Excellence” milk chocolate
was introduced in the Switzerland in the year 1845. The Lind t “Excellence” also produces the
chocolate truffles and chocolate bars.
MAIN BODY
LO 1
Comparison in the Marketing Mix of Cad bury Dairy milk and Lind t “Excellence” Milk
Chocolate
CAD BURY DAIRY MILK CHOCOLATE LIND T “EXCELLENCE” MILK
CHOCOLATE
Product
The cad bury dairy milk chocolate has the first
position in the highest consumed chocolate
ever in the world. The product line of the
chocolate is having the highest consistency
among the other products of the organization.
Product
The Lind t “Excellence” milk chocolate is
made up with the essence of smooth filling and
hard shell which is liked by the consumers of
the this chocolate. The chocolate is having
different flavours and colours which are highly