Principles of Marketing: Kinder Chocolate

PRINCIPLES OF
MARKETING

Table of content
 Background of Kinder Chocolate
 Existing brand values of Kinder Chocolate
 Growth strategy of Kinder (Ansoff Matrix)
 Proposed Target Market for Brand Extension
 Pestle analysis
 Comparative analysis
 References

Introduction
In the year of 1968, a famous brand named as
Kinder Chocolate came in existence and
since then company is offering customers
with confectionery product brand line and
this is developed by Ferrero. Michele
Ferrero was the founder of this company
who initially worked within the Italian
markets and in present Chocolate is
offering its products more than 125
countries.