Principles of Marketing (Part 2) Assignment

PRINCIPLES OF
MARKETING (PART 2)

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Relevance and importance of positioning and repositioning for marketers. What are the
implications for performance of business if such a move is successful......................................1
2. Demonstrate by means of positioning map, how positioning of the brand will change as
result of this process ...................................................................................................................2
3. Two methods which helps to achieve repositioning of Burberry...........................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5