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Principles of Marketing Assignment - Apple watch series 4 and Fitbit 2

   

Added on  2020-12-10

10 Pages2402 Words379 Views
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PRINCIPLES OFMARKETING
Principles of Marketing Assignment - Apple watch series 4 and Fitbit 2_1

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Target Market Profile..................................................................................................................1TASK 2............................................................................................................................................2Marketing Mix............................................................................................................................2CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Principles of Marketing Assignment - Apple watch series 4 and Fitbit 2_2

EXECUTIVE SUMMARYThe aim of this report was to effectively analyse marketing principles and compare andcontrast their application on a pair or brands. For this purpose, Apple and Fitbit has beeneffectively used.The first agenda of report was to determine target market profile for both the brands. Toachieve the same, Segmentation, targeting and positioning approach has been used to determinehow companies apply these strategies differently.Another purpose of the report was to analyse effectiveness of marketing mix. For this,Product, Price, Place and Promotions served as basis for comparison of how Fitbit and Appleuses different strategies to satisfy the market and accomplish their objectives.Thus, it was found through the research and analysis, that both companies uses differentyet effective STP and Marketing Mix strategies to effectively achieve their purpose and enhancetheir marketing position.
Principles of Marketing Assignment - Apple watch series 4 and Fitbit 2_3

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