Effective Marketing Mix Strategies: A Comparative Analysis of Apple Watch Series 6 and Fit-bit Versa 2

MG412 Principles of
Marketing
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Abstract
This report discussed effective marketing mix strategies and how they were implemented
in the two major brands. The primary goal of this report is to evaluate more about marketing mix
and compare the two major brands in order to generate a large amount of data about the two
brands. This comparative analysis will help the company to work effectively and manage their
strategies in different ways to gain more competitive advantage in the market. It is analysed that
the use of marketing mix and different models of branding improvise the strategies of companies
and helps them to enhance their customer's need and demand. This report covered the secondary
research for completing the study in more appropriate manner.
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Table of Contents
Abstract............................................................................................................................................2
Introduction.....................................................................................................................................4
Main Body.......................................................................................................................................4
Comparison of the two targeted market.................................................................................4
Product strategy......................................................................................................................5
Pricing strategy.......................................................................................................................7
Promotion strategy..................................................................................................................7
Place strategy..........................................................................................................................8
Conclusion.......................................................................................................................................9
References.....................................................................................................................................10
Books & Journals.................................................................................................................10
Online...................................................................................................................................10
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