Principles of Marketing: Market Analysis, Segmentation, Targeting, and Positioning

Principles of
Marketing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Outline Market Analysis.........................................................................................................2
Bakkover are doing market operations by providing fresh prepared food to their customers. The
products which they are providing are sauces, salads, pizza, fruit juices, pasta, dressed salad,
dips, meal, salads, sandwich, fresh cut fruit, fresh cut vegetables and many more. They are also
doing manufacturing of such products in US and China. This organisation has made their market
of the product through various retailers of grocery which include Marks and Spencer, Sainsbury,
Waitrose. Tesco. Along with this they are also providing food services through various food
service operators. It is analysed that they are providing their food items by using various retailers
which may increase their productivity but it may leads to the losses in profitability......................2
Segmentation, targeting and positioning................................................................................3
Recommended Marketing Mix...............................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Market can be defined as a place where two person or parties assemble for the purpose of
facilitating the exchange of various goods and services. The persons or parties which are
involved in this process are known as buyers and sellers. Market can be online and offline.
Online market is a virtual market and offline refers to the retail outlets where people come in
contact directly. In online market there is no face-to-face contact between buyers and sellers. The
concept of marketing is very broad. This report is based on Bakkavor which is an international
food manufacturing company having headquarter in London England UK. They are planning to
launch new food product i.e. sandwich wrap in the market. This report helps them in outlining
the market analysis by doing segmentation, targeting and Positioning which may help them in
taking right decision at right time so that their product increase their productivity and
profitability in order to meeting the competition in the market.
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