Brand Extension: Introduction, Ansoff Growth Strategy, Primary Data Analysis, PESTEL Analysis, Comparative Analysis, Visual Image

Brand
extension

Table of Contents
• Introduction
• Ansoff growth strategy
• Primary data analysis
• PESTEL analysis
• Comparative analysis with other competitor brand
• Visual image
• Brand extension

Introduction
Brand extension is part of marketing growth strategy
which helps in introducing new product in the target
market. It is formation of new brand under existing
parent brand. This leads to marketing of new brand with
gained recognition from parent brand.