Principles of Marketing in Maybelline Company

Principles of marketing

EXECUTIVE SUMMARY
In this report principles of marketing are applicable in the maybelline company. Which
help in understanding and increase the deep knowledge of the company for the growth of
revenue and market share. Maybelline is the company which are supplying products in the
cosmetic industry. By launching a new products in the market, maybelline try to increase there
market share and try to collect the information from the competitors within the market. Here the
pestle and ansoff's matrix are used to evaluate the study of the marketing principles.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
METHODOLOGY..........................................................................................................................4
FINDINGS.......................................................................................................................................4
Existing brand and its brand value..............................................................................................4
Detail view of target market........................................................................................................5
Analysis of the new market.........................................................................................................5
Explanation for development of the new products and competitor analysis..............................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8