Principles of Marketing

Principles of Marketing

EXECUTIVE SUMMARY
For each establishment it is important to organise marketing actions as through it they can
able to maximise their market value and consumer’s base at the possible market. Marketing
practices consider promotion and advertisement of commodities and services to target audiences
so that they feel motivated to visit at store and buy. Dove is going to launch their new
commodities i.e. Dove toothpaste for which they are organise market analysis so that they can
accept principles of marketing in efficient form. For which they organise determination to
acknowledge its background, market value, market shares and trends as that will assist in
determination devising in addition to this, they also accept diverse method or models that assist
in organising business in efficient form with new commodities at the possible market area.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
METHODOLOGY..........................................................................................................................1
FINDINGS.......................................................................................................................................1
Existing brand and Brand Values................................................................................................1
Description of the Target Market................................................................................................1
Analysis of the New Market, Including Trends ..........................................................................2
An Explanation of the New Product............................................................................................2
Competition.................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4