Principles of Marketing

PRINCIPLES OF MARKETING

EXECUTIVE SUMMARY
The study has been made to describe the importance of marketing ie, how marketing can
assist an organisation in increasing its sales and market share. The study has been made to
describes the target markets of the customers ie, what types to markets the company is targeting
to sell its products. The report contains the application of 4Ps of marketing, (Product, Pricing,
Place and promotion). Thus, it also describes the various types of pricing strategies and
promotional strategy used by the organisations.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................1
ASSESMENET TASK ...................................................................................................................1
Marketing mix 4Ps of Bulldog moisturiser and L'Oreal expert moisturiser. ..............................1
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................6

INTRODUCTION
Marketing refers to the practices undertaken by an organisation to promote its products
and services. Marketing includes activities like advertising, selling and distributin of goods to
consumers. Bulldog skincare is an producer and marketer of body lotions, moisturisers,
deodorants and shaving cram for men. The company is headquartered in London, England.
L'Oreal is an French company which is headquartered in Clichy and have registered office in
Paris (Baines and et.al., 2017). The organisation offers different products for hair care, beauty
care, sun protection and perfumes etc. The study will highlight the analysis of effectiveness of
4Ps of marketing mix
ASSESMENET TASK
The marketing mix is the set of actions which the organization uses to promote the brand
or goods in market. The marketing mix is comprises of 4Ps ie, price, product, place and
promotion.
Marketing mix 4Ps of Bulldog moisturizer and L'Oreal expert moisturizer.
Bulldog moisturiser (for men) L'Oreal expert moisturiser (for men)
Target market Bulldog moisturiser focus on selling
the products on the basis of social
class and income level of people.
The company sells the products on
the basis of income level of public as
they promises to offer highy quality
products at reasonable prices. The
target market for Bulldog
moisturiser are middle class people
who prefers to buy the branded
products only (Baines and et.al.,
2017). The organisation targets the
audience of middle age men who are
more conscious about their skin.
Loreal moisturiser focuses on
manufacturing products on the basis of
age and gender. The target market for
Loreal are young men of around 18-25
age. The company makes different
types of beauty care products for men.
All the products of the brand
successfully passes the international
standard of testing (D'Amore and
Chawla, 2017). The company also
deals with many other activities related
to hair care, sun protection, hair
colours, perfumes etc. The
organisation makes products for
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